Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart … [Read more...] about Best Voice Over: Spotlight on Health Care Ads
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Unlock Social Media Super Powers with Voice Over Animation
Say "animation" and most people think of series like The Simpsons or Family Guy. Both are definitely hilarious animated TV shows (and contain equally fun voice over characters). But the kind of animations that lengthen website visitor time and unlock your social media super powers are bite sized, … [Read more...] about Unlock Social Media Super Powers with Voice Over Animation
Voice Over, An Insider Take on the Exploding iGaming Industry
Aside from buying the odd lottery ticket ('cause a gal can dream!), I wouldn’t say I’m much of a gambler. But that doesn’t mean I can’t be part of the ever-growing iGaming industry. I work as a voice-over talent for many clients in the online gambling industry. This photo is actually of me backstage … [Read more...] about Voice Over, An Insider Take on the Exploding iGaming Industry
Determining Rates: A Formula for a Simple Voice Over Pricing Guide
If a potential client asks “What do you charge”, do you feel put on the spot to come up with an answer right away? Do you have that answer, or are you fumbling for words in a mad dash to not lose out on a gig? While some customers usually have a predetermined budget and rate in mind, others might … [Read more...] about Determining Rates: A Formula for a Simple Voice Over Pricing Guide
How to Shoot Your Voiceover Career in the Foot – VO’s Worst Practices
If you ever get a chance to help out in any casting project, take it. Whether you sign up as a reader for a day, get an summer internship at a casting house or even volunteer to answer phones, being on the other side of the proverbial casting couch gives you an unparalleled vantage point and insight … [Read more...] about How to Shoot Your Voiceover Career in the Foot – VO’s Worst Practices
How Copywriters and VoiceOver People Triumph over Disruption
Sipping nectar of the bean and browsing my groups this morning, I was inspired by copywriter chieftain Steve Roller and how many similar cliffs of insanity people in the copywriting and voiceover narration fields have to scale to triumph lately. All because of the (anti) buzzword of the decade … [Read more...] about How Copywriters and VoiceOver People Triumph over Disruption