How to Approach Voice Over for Family Friendly Commercials Summer time and the living is full of family friendly get-togethers and outings and commercials offering advice on what to do to keep everyone happy and how to save money doing it. To be able to serve Mom, Dad, the kids, Grandma and the clients as well, we as the voice over actors have a few things to keep in mind regarding how to approach these enticing little packets of advertising invitation and fun for all in 30 seconds or less. &nbs...
Tag Archive for: conversational
Best Voice Over: Spotlight on Health Care Ads Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart strings, inspirational – through sharing success stories or great track records, and solution – matter of fact – as in, you’ve got a problem? ...
You’ve been tasked with directing the audio on a commercial, a corporate video or gaming session. You know how you want it to sound, but are you certain you’ll be able to get that from your voice actor? Actors are a touchy-feely, capricious lot. They are trained to observe and catalogue the behavior of others, be open to the moment, sound and appear truthful or believable and simultaneously tap into their rainbowed fount of expressive creativity. The Power of Improv Give your actor li...
Spotlight on a Retail Video Ad: My Voice Over Life Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice overs. The kind that sells things to the everyday Jane & Joe. Like this 15 second gem for Sears. Creativity within a Constraint I hanker for a good set of boundaries within which to play. I first realized this during a year long stint on a weather channel, where I...
It takes a finessed approach to narrate to and essentially teach health care professionals. As a voice over actor with over twenty years of experience in medical eLearning-voice-over I’ve worked on projects targeted to the general public and medical professionals alike. Although I have no formal medical background, I have found the key is to sound like I do. Medical eLearning: An Adjusted Voiceover Delivery Medical eLearning generally informs learners about latest techniques and impo...
Just like this Porifera named Bob, children are like sponges. Sometimes we forget how quickly and how much they pick up and next thing we know, they’re repeating words we may not think they should incorporate into their vocabularies just yet. They absorb more information than we realize, and their education doesn’t stop when the school bell rings. And of course, they are extremely comfortable with electronic environments. This plus the fact that schools are overcrowded and underfunded...
As an experienced voice over actor, I’ve lent my talent to thousands of narrations. A particular passion of mine lies in informing and educating students of all ages on a variety of subjects, so I am especially proud of my eLearning voice over work. eLearning is not simply about regurgitating information. It’s an integral part of the listener’s education, whatever it may be. And it continues to broaden its scope, and I’m happy to have not only represented so many facets of the industry f...
My Guest Spot on vobs.tv with the Jimmy Kimmels of VO: Dan & George I had a particularly stellar Monday last week as the guest on the LA vlog show, Voice Over Body Shop on Mar 27th, hosted by Dan Lenard and George Whittam. We jawed on about a lot of things voice over talent chat about. How did I get started? My early days wove back and forth between theatre/film and radio/ TV. How I became one of the top ten female voiceover artists in Canada. Hard work, marketing, great relationships...
Voiceover Trends, the Conversational Read Want to be timely? Want to be heard? Ask your male or female voice over actor to make it conversational. A recent voice industry trend report says the most sought after type of narration read now and for the foreseeable future is flawed, imperfect, and sounds a lot like your best friend. It’s erratic. The words come in fits and starts, punctuated by fast flows of phrase and occasional plodding pieces of prose placed here and there for emphasis. A conve...
