What do German Audiences Get Out of an American Voiceover?
The answer is simple – versatility. Versatility, reach, and a voice that people find relatable.
Whether your audience is domestic or abroad, working with an American female voiceover actor for your narration-driven projects has so many potential benefits, it’s hard to stick to just one. For starters, as a German producer, your goal is to make sure that your project connects with people on a fundamental level. In a country of more than 83 million people, you can’t expect to reach them all, but as of the moment of writing this, there are more than 300,000 American citizens living and working throughout Germany, and over 50% of the total population speaks English fluently.
That’s just over 40 million people – more than the most populated state (California) in the USA.
And as if that wasn’t enough of a reason to trust an American voiceover artist with your narrations, there are countless ways US voice actors bring benefit to German audiences.
How Does an American Voiceover Benefit a German Audience?
American voiceover actors aren’t just an excellent choice for reaching domestic English speakers and international citizens – German audiences benefit from them just as much.
The simplicity and clear pronunciation – the Hollywood glam and American grit – are all traits indicative of American voiceover that make it easy for a German audience to understand the subtle nuances and underlying themes – whatever your project might be. And thanks to Hollywood cinema, it’s the most widely spoken version of English in virtually every country outside the UK. As such, no matter the location of your audience, chances are they’re going to expect to hear an American accent attached to an English narration.
That’s because it’s a bridge language that connects most countries worldwide, making it a perfect choice for reaching a global audience. Using an American female voice actor ensures your message is clear, professional, and relatable to German viewers.
7 Benefits from an American Voiceover Bring German Producers
While briefly covered above, there are countless ways a German audience (and producers) might benefit from an American voiceover, but for the sake of conciseness – let’s look at the top seven:
1. Neutral Accent:
American English is considered a neutral accent, which means that a wide range of people, including non-native English speakers, quickly understand it. As a German producer, this can be especially beneficial for a German audience because it trims away the fat and reduces the need for viewers to become more familiar with other forms of English accents.
American English is often used in international business settings and is perceived as more professional and trustworthy. A German audience may be more likely to trust and believe information from an American narrator because it’s largely spoken as the international business language.
American English is known for its simplicity and clear pronunciation, making it easier for a German audience to understand the presented information and connect with it on a fundamental level. Instead of leaving words up to interpretation, the narration hits their ears the way it’s intended to sound.
American English is known for its consistency, which can be beneficial when delivering a message clearly and concisely. While dozens of colloquial dialects and accents make up American English, the big three (East, West, and South) always hit their mark and resonate with viewers.
5. Cultural Relevance:
Whether it’s because American English is the language of Hollywood blockbusters that crisscross the globe or the fact that it’s the international language of business, American English is the most widely spoken language in the world. As such, it’s more likely to be familiar to a German audience, making them more receptive to the message being delivered.
6. Branding and Marketing:
As mentioned above, since the wild success of America’s biggest international export (Hollywood films and TV series) took center stage in the early 20th century – American English has become the language of choice to reach virtually every demographic. Wherever your business is located and whichever tongue your audience speaks – having an American narrator isn’t just great for marketing concepts – it’s essential to sculpting the face of your brand. It can help align audiences with the company or product’s international or global branding strategy – making it the perfect choice for German audiences just as well as foreign ones.
Once again, English is an international business language used consistently worldwide. Another benefit of its widespread use is that instead of recording multiple narrations in dozens of different languages, you only need one. And it should go without saying that it’s more cost-effective to have one narrator used in multiple countries rather than hiring multiple narrators for different languages.
How Can German Producers Connect with an American Voiceover Artist?
With the help of Source Connect, Teams, Google Meet and other software bridge technology, a German producer can easily connect with an American voiceover actor and direct the recording session remotely. This allows for real-time feedback and adjustments, ensuring that the final recording meets the producer’s needs and expectations.