Radio Commercial Voice Over
Where does radio commercial voice over fit into Kim Handysides services?Radio has been around longer than some of the world’s countries and is still one of the most valuable efficient ways to market products and services. Whether broadcast, via satellite or over the internet, radio may morph, but it’s here to stay. In the US, broadcast radio, reaches almost 200 million people every day. That scope is even bigger when satellite and internet audiences are counted. Want to reach people? Do it through radio.
Retail Radio Voice
Groceries, pharmacies, hardware, furniture and appliance stores are the backbone of radio retail voice over. Pairing your radio commercial with the right voice to represent your brand makes your message even more effective.These entities invite and inform listening audiences about weekly specials, instore points and promotional, seasonal blow-outs and major sales events. An effective way to draw people to your store, radio ads and the brand or campaign voice overs that build them also build trust.
Having been the brand voice of a large regional pharmacy for over 20 years, Kim knows how to reach people, make them take notice and stay in their heads. She also understands the responsibility of being a brand voice. Other long running (10+ years) retail partnerships she’s had include three regional groceries chains, two insurance companies (all spread out geographically), a number of fast-food franchises and a pool and spa chain.
Radio Ad Dialogue
Beyond the “announcer” (or un-announcer, as creatives look for today), the often entertaining segments of commercials are the set-up radio ad dialogue before the (un) announcer comes in with the call to action. Here is where Kim’s talent shines. Adept at unpacking your radio script, she creates memorable characters and situations which hook and delight audiences. Practiced in dramatic stage performance and stand-up comedy, her range is wide. Whether heartfelt or whimsical, if your spot needs a female voiceover in its dialogue, Kim delivers.
Radio Voice Background
After studying theatre, radio and TV, Kim has a rich radio voice background. She worked in radio for 10 years speaking to small, medium and major market audiences on local, national and international radio. You can tell she has had a lifelong love affair with radio. As a DJ, reporter, anchor, traffic and weather woman, she grasps the innate intimacy of the medium.
Kim has been the voice of tens of thousands of radio spots. With more than 2 decades of professional experience in the voice over industry, she has been featured on radio commercials for restaurants, banks and business services, large and small retail stores, hospitals and medical products, cosmetics, top car brands and dealerships.
Her versatility, creativity and wide range help tailor her voice to match the exact tone and style a client needs whether the sound you’re looking for is a trustworthy friend, a snarky soccer mom, a shopping buddy or a dusty old Italian leather sofa.
Check out Kim’s radio commercial demo on this page. Want to download something to play for your client? Just hit the cloud with the arrow on the player to download a track or the whole radio commercial demo.
Full Radio Spot Production
Need someone to put together your radio spot for you? Full radio spot production is a service Kim confidently offers. Working from her professional ISDN and Source Connect equipped studio, together with her award-winning sound engineer, with or without other voice files, Kim also produces high quality radio commercials for clients worldwide. Music, sound effects and multiple voices included. Contact her for samples to experience the excellent quality of her fully produced ads.