Elearning Rate Guide

eLearning Rate Guide

How much does it cost? It’s the second question everyone asks about pretty much everything frankly, when narrowing down their selection and getting ready to buy. (The first is “What do I want?”)

SIMPLY PUT

eLearning is priced either by minute, block of minutes increment or by word. In all cases the longer the project, the lower the price.

PER WORD OR PER MINUTE

0.11 – 0.55 per word
Sweet spot = 0.25 per word.
Technical/medical = 0.45 per word
Schools, NGO’s = 0.12 per word

16.50 – 79.50 per minute
Sweet spot = $37.50 per minute.
Technical/medical = 67.5 per minute
Schools, NGO’s = $18 per minute

# WORDS SPOKEN PER MINUTE
Medium 150
Slow 140
Quick 160

# WORDS SPOKEN PER HOUR
Slow 8400
Medium 9000
Quick 9600

NOTE: All voice over narrators charge a minimum rate for any elearning project

WHAT DOES THIS LOOK LIKE IN TIME AND PER WORD?

# of Words Mins of Time $ Per Word & Cost Per Minute Blocks @ 3 Price Points:
Bargain Mid-Range Rolls Royce
0-750 0-5 0.27 = $200 0.34 = $250 0.53 = $400
750-1500 5-10 0.23 = $350 0.26 = $400 0.50 = $750
1500-3000 10-20 0.17 = $500 0.225 = $675 0.47 = $1400
3000-4500 20-30 0.145  =$650 0.20 = $900 0.40 = $1800
4500-6000 30-40 0.12 = $700 0.19 = $1150 0.38 = $2300
6000-7500 40-50 0.113 = $850 0.18 = $1350 0.36 = $2700
7500-9000 50-60 0.11 = $1000 0.17 = $1550 0.34 = $3000

Like any product or service, prices slide downward with greater volume, loyalty, and exclusivity and scale upward with more difficult material, larger audiences, greater profiles.

Some narrators claim a price point and stick to it rigidly. Others are more fluid. Some have invested in their craft and perform your material with the passion of a subject matter expert, and the smoothness of a Morgan Freeman or Sigourney Weaver. Others may be new to the industry or not as adept at storytelling. Like with everything, you get what you pay for.

VALUE ADDED

Many factors weigh in on whether a narrator charges more or less. Here are some value-added components to consider. If your narrator is charging the Rolls Royce Rate, they should offer all these factors as part of their regular service package. If you opt for an eLearning voiceover narrator from the bargain pricing, these factors may be lacking. Buyer beware.

  • Efficient – Do they get it right the first time? Or, 98% of it right the first time? Numerous back and forth with pickups that didn’t come from your client are annoying and waste your time.
  • Reliable – Can you count on them? That the job will get done? On time? Every time?
  • Talent – Do they make your project sound as good as it looks? Does it capture your attention? Keep you interested? Is the narration as good as the other plugins, content and coolness factors you’ve built in?
  • Speed – Can they get the completed narration back to you within your deadline?
  • Quality – Is the sound of professional quality? With no ticks, blips or uncomfortable noises?
  • Availablity – A full time voiceover actor will be there day in and day out. Year after year for updates and ongoing projects.
  • Experience – Do you feel comfortable entrusting your project to them? How long have they been at it? Are they staying market-relevant?
  • Relationship – Do you enjoy working with them? Have they become part of your team, or could you envision them becoming part of your team?

DISCOUNTING

Some narrators offer discounts on projects. Here are a few common rebates:

Bulk

Seasonal

Loyalty

Exclusivity

SERVICE DETAILS

  • Pickups – Every narrator has specific details in terms of their pricing on pickups. For example, free (reasonable) pickups within the first 48 hours after delivery and $10 a line with a $50 minimum thereafter.
  • Regular Turn-Arounds – How long does your narrator take to get your project back to you? Good ones offer 24-48 hour  turn arounds on most projects.
  • Rush Fees – If you need it right away – like within 2 hours – can your narrator do that? This service may be for an extra 20% – 50% rush fee.
  • File splitting – Is file labelling & splitting including in your narrator’s price? Some offer this service built-in, some charge $1 per file.
  • Editing – The large majority of voiceover narrators include editing in their pricing. If you don’t need it edited, many will offer a discount.
  • Usage – Most training usage is considered internal, but some is public facing. Prices may be higher for public facing eLearning.
  • Session Fee – If you want to be present on the line while the narrator is recording this is an option. Usually narrators offer free editing OR a free live directed session. If you want both, you generally have to pay for one. The going rate for a 1 hour session is about $100.

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