Experienced Commercial Voice Over
Ask Kim Handysides what her favorite acting genre is, and she’ll say commercial voice over. Even as a child, her favorite game (one she created and shared with her friends) was “act out the commercial.” Studying ads and the sounds heard in them, she understands the superpower of the 30 or even 6-second commercial story impactfully told through image and sound that resonates with consumers. The simple words “Think Different” from Apple, the folksy slogan “America runs on Dunkin,” the smooth “Hello Ladies” from Old Spice ad or the kid whispered “Zoom, zoom” of the Mazda spots. The simple anthemic understatement of “chairs are like Facebook” and the warm reassurance of “we stand for broccoli.” It’s a buzz phrase delivered engagingly that seeps into your psyche and stays with you for years. The words and how they are spoken make them stick. With a classic American female voiceover sound, Kim has helped thousands of brands reach their target audience through radio, web, and TV commercials for over two decades.
Voice Over in Advertising
Voice over use in advertising has evolved much like our taste in all media has expanded and developed. Voice over can be used to deliver key messages, brand statements, CTAs (call to action), slogans, tags, and legals (those sped-up lines at the ends of commercials). Studies show that ads with voice over consistently score higher with focus groups and audiences than those with no voice over. Professional voice talent helps ads convey new information, lend credibility, and be more relevant and persuasive. Ads are supremely effective when they both show and tell the message and story they want consumers to take away.
It’s Not About Selling, It’s About Telling
Commercial voice over isn’t about selling – it’s about telling. It’s about being in the right place at the right time and meeting the needs of consumers. People don’t want to just see a product anymore, they want to feel immersed in it before they even consider making a purchase. They need to understand how it fits into their life from a human perspective instead of just reading words on a screen.
In an increasingly online world where customers have the abundant ability to self-inform, solid commercial voiceover is the bridge between a company and the person shopping online. With ad space quickly turning to social media as its next frontier, your commercials need to reflect that. It’s not enough to keep potential customers informed anymore, they can do that themselves – they need to be entertained.
In the post-TikTok era, customers want to hear a story – a narrative – and the best way to do that is through a professional narrator. That’s why it’s essential to hire a voice over artist who’s had decades in the industry and not only knows how to adopt new trends but adapt to the times.
Voice Over in Advertising
Voice over use in advertising has evolved much like our taste in all media has expanded and developed. Voice over can be used to deliver key messages, brand statements, CTAs (call to action), slogans, tags, and legal (those sped-up lines at the ends of commercials). Studies show that ads with voice over consistently score higher with focus groups and audiences than those with no voice over. Professional voice talent helps ads convey new information, lend credibility, and be more relevant and persuasive. Ads are supremely effective when they both show and tell the message and story they want consumers to take away.
While the use of voice over narration for commercials has been a staple of broadcast advertisement for decades, apps like TikTok and platforms like YouTube that rely on audio as a means of sharing have made it the most crucial component of any marketing campaign.
Brand Commercial Versus Retail Commercials
Brand Commercials: How does your brand fit into people’s lifestyles; why does it fit into their lifestyles?
Commercial voice over for brand commercials is about more than just selling an idea; it’s about associating customers with an emotion that reflects your product or service.
It’s about building and maintaining a connection between your business and potential clients that can stand the test of time and elicit real feelings.
Retail Commercials: What’s on sale and where is it happening?
Retail commercials are all about an event and are used to add a sense of fleeting possibilities to consumers. Unlike brand commercials, retail commercials aren’t meant to create a lasting connection, but a sense of urgency; they’re meant to instill the idea of potential loss by not opting in and reflet the ephemeral nature of a sale.
Voice Over Supports Ad Visuals
The best use of voice over in ads is an approach that supports and complements the visual content. Another way of looking at it is to think of the visuals dramatizing the voice over message. It’s like a show and tell. When audiences both see and hear the message, the commercial is much more successful in achieving its goal.
Your Female Commercial Voice Over Talent
As a sought-after female voice over talent, Kim’s services help brand radio, internet, and TV spots, from banks, insurance and cyber security to orange juice, cereal, soap, and cleaning services to vacation destinations and restaurants, from real estate and medical products to automotive and phone services. And thousands of other products and services. A highly trained commercial voice over talent like Kim makes the audience focus on and remember your message and helps convert brand-loyal customers. Isn’t that just what you’re looking for?
