Best Voice Over: Spotlight on Health Care Ads Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart strings, inspirational – through sharing success stories or great track records, and solution – matter of fact – as in, you’ve got a problem? ...
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3 Ways Storytelling is King in Voiceover for Ads and Business So…what’s your story? Or rather what is your relationship with story? Chances are it’s tight. We humans love story. We swim in it, soak in it, eat it up daily. Hourly, even. But have you stopped to consider your relationship with story as a voiceover artist? Levar Burton, (Reading Rainbow guy, Geordie from Star Trek:Next Generation, Kunta Kinte in Roots) as the key note speaker at DevLearn 2017, stated that st...
So, it helps to have talent. Obvi, as my kid would say. (Insert age appropriate eye roll here) And a few technical things too, like training, practice and timing. But more than that, the secret sauce in how to make spectacular commercial voiceovers is a recipe of love, understanding and respect. Let me break this down. Love the ad Since I was a little girl, talking to myself in the mirror, telling myself about Scope or Crest or Johnson’s Baby Shampoo I have loved ads. I started out lovi...
21st Century voice over means knowing how direct yourself in your own booth. Expertly. If the task seems daunting and you’re a bit shaky on how to deftly turn the tables to be both actor and director, these tips may help steady you on. When you get a piece of text… Orient Yourself Grasshopper Who – are you: The boss? A peer, a dad, an ice princess? Your read for Nok, the sewer troll will be very different from the BFF over coffee. Who – are you talking to: Again, answering...
Spotlight on a Retail Video Ad: My Voice Over Life Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice overs. The kind that sells things to the everyday Jane & Joe. Like this 15 second gem for Sears. Creativity within a Constraint I hanker for a good set of boundaries within which to play. I first realized this during a year long stint on a weather channel, where I...
