Best Voice Over: Spotlight on Health Care Ads Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart strings, inspirational – through sharing success stories or great track records, and solution – matter of fact – as in, you’ve got a problem? ...
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Got VR? You will. Virtual, Augmented or Mixed Reality, 360…it’s known by several names and may morph into more before it takes over the world. Statista’s conservative prediction is that the market will grow from $3B now to $40B by 2020. Others in the industry think it’ll be much higher. Orders of magnitude higher. SO, have you been part of a virtual reality narration gig yet? Last year I did a voice over acting job for one. This year VR narrations under my belt number about 12. Th...
There are few things I love more in life than story. Nature, maybe. Water, but that’s a subset of nature. People aren’t things…well, not generally anyway. But the point of this big reveal into story at the head of my behind the scenes insights on audiobook narration is that the tales we tell and how we tell them, whether through aural or oral tradition, wrapped in celluloid, tramped across boards or lining the pages or screens of books has been my happy obsession for decades. Prep ...
Apart from the fact that they provide me, a professional narrator, with about 20% of my voiceover income, I must confess. I am obsessed with explainer videos. They’re nifty-swifty cool little bites of “Hello, My name is____” and “this is what I do.” I was surprised at an in-studio commercial voice over session the other day, when neither the brilliant copywriter nor the other (truly gifted) actor with whom I was dialoguing for the spot, knew much about them. So, voila! Animated, or dra...
Spotlight on a Retail Video Ad: My Voice Over Life Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice overs. The kind that sells things to the everyday Jane & Joe. Like this 15 second gem for Sears. Creativity within a Constraint I hanker for a good set of boundaries within which to play. I first realized this during a year long stint on a weather channel, where I...
Just like this Porifera named Bob, children are like sponges. Sometimes we forget how quickly and how much they pick up and next thing we know, they’re repeating words we may not think they should incorporate into their vocabularies just yet. They absorb more information than we realize, and their education doesn’t stop when the school bell rings. And of course, they are extremely comfortable with electronic environments. This plus the fact that schools are overcrowded and underfunded...
Voiceover Trends, the Conversational Read Want to be timely? Want to be heard? Ask your male or female voice over actor to make it conversational. A recent voice industry trend report says the most sought after type of narration read now and for the foreseeable future is flawed, imperfect, and sounds a lot like your best friend. It’s erratic. The words come in fits and starts, punctuated by fast flows of phrase and occasional plodding pieces of prose placed here and there for emphasis. A conve...
