Best Voice Over: Spotlight on Health Care Ads Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart strings, inspirational – through sharing success stories or great track records, and solution – matter of fact – as in, you’ve got a problem? ...
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Got VR? You will. Virtual, Augmented or Mixed Reality, 360…it’s known by several names and may morph into more before it takes over the world. Statista’s conservative prediction is that the market will grow from $3B now to $40B by 2020. Others in the industry think it’ll be much higher. Orders of magnitude higher. SO, have you been part of a virtual reality narration gig yet? Last year I did a voice over acting job for one. This year VR narrations under my belt number about 12. Th...
Spotlight on a Retail Video Ad: My Voice Over Life Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice overs. The kind that sells things to the everyday Jane & Joe. Like this 15 second gem for Sears. Creativity within a Constraint I hanker for a good set of boundaries within which to play. I first realized this during a year long stint on a weather channel, where I...
Voiceover Trends, the Conversational Read Want to be timely? Want to be heard? Ask your male or female voice over actor to make it conversational. A recent voice industry trend report says the most sought after type of narration read now and for the foreseeable future is flawed, imperfect, and sounds a lot like your best friend. It’s erratic. The words come in fits and starts, punctuated by fast flows of phrase and occasional plodding pieces of prose placed here and there for emphasis. A conve...
