Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart … [Read more...] about Best Voice Over: Spotlight on Health Care Ads
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My List of 7 Behind the Scenes Insights in VR Narration
Got VR? You will. Virtual, Augmented or Mixed Reality, 360…it’s known by several names and may morph into more before it takes over the world. Statista’s conservative prediction is that the market will grow from $3B now to $40B by 2020. Others in the industry think it’ll be much higher. … [Read more...] about My List of 7 Behind the Scenes Insights in VR Narration
Spotlight on a Retail Video Ad: My Voice Over Life
Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice overs. The kind that sells things to the everyday Jane & Joe. Like this 15 second gem for … [Read more...] about Spotlight on a Retail Video Ad: My Voice Over Life
Join the Conversational Read: 2017 and Beyond
Want to be timely? Want to be heard? Ask your male or female voice over actor to make it conversational. A recent voice industry trend report says the most sought after type of narration read now and for the foreseeable future is flawed, imperfect, and sounds a lot like your best friend. It’s … [Read more...] about Join the Conversational Read: 2017 and Beyond