Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart … [Read more...] about Best Voice Over: Spotlight on Health Care Ads
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Why Voice Over is the Key to a Successful PSA
Your craft, profession or career, presents opportunities to be of service. To give back. For a voice over artist, performing the VO on public service announcements (better known as PSAs) hits that sweet spot for me. I'm currently sitting in a friend's living room in LA, here this week nominated for … [Read more...] about Why Voice Over is the Key to a Successful PSA
How Copywriters and VoiceOver People Triumph over Disruption
Sipping nectar of the bean and browsing my groups this morning, I was inspired by copywriter chieftain Steve Roller and how many similar cliffs of insanity people in the copywriting and voiceover narration fields have to scale to triumph lately. All because of the (anti) buzzword of the decade … [Read more...] about How Copywriters and VoiceOver People Triumph over Disruption
Voice Over Rates: How to Find the Razor Sharp Edge of Pricing your Professional
After sorting out how to find the right voice with top notch audio quality and a quick turnaround time, the big question for producers hiring voiceover professional is rates. How much does it cost to hire a voice actor to narrate your material? The simple … [Read more...] about Voice Over Rates: How to Find the Razor Sharp Edge of Pricing your Professional
How to Make Spectacular Commercial Voice Overs
So, it helps to have talent. Obvi, as my kid would say. (Insert age appropriate eye roll here) And a few technical things too, like training, practice and timing. But more than that, the secret sauce in how to make spectacular commercial voiceovers is a recipe of love, understanding and respect. Let … [Read more...] about How to Make Spectacular Commercial Voice Overs
Behind the Scenes Soda Stream Video Commercial: Scarlett and Me
Is it rare to realize you’ve got a cool behind-the-scenes fact in common with a superstar like Scarlett Johannson? It is for me. And it’s also pretty freaking fun. In 2014 around Super Bowl Time, Scarlett did her famous and somewhat controversial ad for Soda Stream, the counter top … [Read more...] about Behind the Scenes Soda Stream Video Commercial: Scarlett and Me