You’ve been tasked with directing the audio on a commercial, a corporate video or gaming session. You know how you want it to sound, but are you certain you’ll be able to get that from your voice actor? Actors are a touchy-feely, capricious lot. They are trained to observe and catalogue the … [Read more...] about Insider View Pt 2: 7 Secrets to Directing Your Voice Actors
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Behind the Scenes Soda Stream Video Commercial: Scarlett and Me
Is it rare to realize you’ve got a cool behind-the-scenes fact in common with a superstar like Scarlett Johannson? It is for me. And it’s also pretty freaking fun. In 2014 around Super Bowl Time, Scarlett did her famous and somewhat controversial ad for Soda Stream, the counter top … [Read more...] about Behind the Scenes Soda Stream Video Commercial: Scarlett and Me
Spotlight on a Retail Video Ad: My Voice Over Life
Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice overs. The kind that sells things to the everyday Jane & Joe. Like this 15 second gem for … [Read more...] about Spotlight on a Retail Video Ad: My Voice Over Life
The Private Diary of a Successful TV Voice Over
Once in a while a commercial comes along that gets under your skin. The FGCU Effect produced by Mark Myers or TradeMarky Productions was one such an ad. The footage is gorgeous. Artfully juxtaposed scenes of life as a student at the Florida Gulf Coast University: rallies, outdoor … [Read more...] about The Private Diary of a Successful TV Voice Over
How to Bring Life to a Commercial Voice Over Script
You receive a voice over script for a new commercial for toothpaste, insurance, or maybe it’s shoes. You’re want to deliver the perfect sound to match the product, but there are no tags or directions to guide your delivery. How do you get started? Even the most seasoned voice actors need to do a … [Read more...] about How to Bring Life to a Commercial Voice Over Script
Is the Mazda Commercial Voice Really George Clooney?
Car commercials are known for being expensive, well-crafted, quality productions. Their budgets are usually generous because, unlike some industries, car companies market their products by marketing lifestyles. So, it’s no surprise that these brands vie for our loyalty by employing well-known … [Read more...] about Is the Mazda Commercial Voice Really George Clooney?