Advertising companies know if you want to reel in a buyer, use a joke for your bait. ‘Cause, let’s face it—commercials aren’t really what audiences tune in to see or hear. That’s why the best advertising is concise, clever and tend toward the comical. Is it any wonder that 30-second Super Bowl … [Read more...] about Nailing Funny Commercial Scripts for Non-Comedians
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3 Tips on How to Do Commercial Voice Overs for Beginners
So you want to become a professional voice over actor. Maybe everyone says you have a great voice, or you have a talent for imitating foreign accents or famous stars. Whatever your reason for heading down this path, here are some things to know before launching your career as a commercial voice … [Read more...] about 3 Tips on How to Do Commercial Voice Overs for Beginners
Inside Scoop: What Ad People Want in a Retail Voiceover
Voice actors dream of scoring the elusive national TV voiceover ad…all markets, double scale, with buyout. While that may be the Powerball of VO, give me a solid faithful weekly retail client any day and I’ll be a happy voice over actor. In fact, my happy meter has been set fairly high … [Read more...] about Inside Scoop: What Ad People Want in a Retail Voiceover
Join the Conversational Read: 2017 and Beyond
Want to be timely? Want to be heard? Ask your male or female voice over actor to make it conversational. A recent voice industry trend report says the most sought after type of narration read now and for the foreseeable future is flawed, imperfect, and sounds a lot like your best friend. It’s … [Read more...] about Join the Conversational Read: 2017 and Beyond