You know the old saying “those who can, do and those who can’t, teach.” This doesn’t apply to voiceover. Or it shouldn’t. In voiceover, those who can, sometimes coach. Of those that do, the best voiceover coaches still polish their craft. Don't Trust Your Voice Over Career to Just Anyone - … [Read more...] about The Best Voiceover Coaches still Polish their Craft
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Best Voice Over: Spotlight on Health Care Ads
Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart … [Read more...] about Best Voice Over: Spotlight on Health Care Ads
3 Ways Storytelling is King in Voiceover for Ads and Business
So...what’s your story? Or rather what is your relationship with story? Chances are it’s tight. We humans love story. We swim in it, soak in it, eat it up daily. Hourly, even. But have you stopped to consider your relationship with story as a voiceover artist? Levar Burton, (Reading Rainbow … [Read more...] about 3 Ways Storytelling is King in Voiceover for Ads and Business
How Copywriters and VoiceOver People Triumph over Disruption
Sipping nectar of the bean and browsing my groups this morning, I was inspired by copywriter chieftain Steve Roller and how many similar cliffs of insanity people in the copywriting and voiceover narration fields have to scale to triumph lately. All because of the (anti) buzzword of the decade … [Read more...] about How Copywriters and VoiceOver People Triumph over Disruption
How Professional Voice Actors Break Down their Prices
What's the first question I'm asked along with how fast can you get this back to me? "What are the prices?" I, like most voiceover artists will answer with a clear as mud, "It depends." So, let's demystify this. Professional voice over actors base their rates on three major parameters: use, … [Read more...] about How Professional Voice Actors Break Down their Prices
Toxic & Taboo Blunders in the Commercial Voiceover Studio
Happily, most of my voiceover acting life has been supported by a steady stream of commercial work. In discussions with a student, I realized there were reasons for that beyond being able to deliver a great read. Yes, you have to know what the market wants, give your director what s/he wants and … [Read more...] about Toxic & Taboo Blunders in the Commercial Voiceover Studio