Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart … [Read more...] about Best Voice Over: Spotlight on Health Care Ads
Voiceover Styles
Being Award Announcer at the WTA Grand Slam of Voice Over
One of the things I love about being a voice over announcer are the places and jobs it takes me vicariously or in person. This October, one of the biggest events in the female tennis world was held in Singapore. The Women’s Tennis Association (WTA) Finals Gala Evening. And though I wasn’t there … [Read more...] about Being Award Announcer at the WTA Grand Slam of Voice Over
Unlock Social Media Super Powers with Voice Over Animation
Say "animation" and most people think of series like The Simpsons or Family Guy. Both are definitely hilarious animated TV shows (and contain equally fun voice over characters). But the kind of animations that lengthen website visitor time and unlock your social media super powers are bite sized, … [Read more...] about Unlock Social Media Super Powers with Voice Over Animation
Voice Over, An Insider Take on the Exploding iGaming Industry
Aside from buying the odd lottery ticket ('cause a gal can dream!), I wouldn’t say I’m much of a gambler. But that doesn’t mean I can’t be part of the ever-growing iGaming industry. I work as a voice-over talent for many clients in the online gambling industry. This photo is actually of me backstage … [Read more...] about Voice Over, An Insider Take on the Exploding iGaming Industry
eLearning Project Flow and where you Come in as a VoiceOver Narrator
Unless you’ve come to voiceover from an online learning background, understanding how an eLearning project is put together is a mystery to most voice over narrators. I sat down with a good friend of mine who’s risen through the ranks in the industry and is now a department manager at an … [Read more...] about eLearning Project Flow and where you Come in as a VoiceOver Narrator
Male or Female Voice Over: When Gender Matters, When it Doesn’t
To the average Jane or Joe, voice overs are ubiquitous. We hear them on the radio, on TV and in movies. We hear them in ads on YouTube or Spotify. Yet, how many of us stop to think about whether the voice artist is a man or a woman and whether it matters to us as consumers. A lot that can be said … [Read more...] about Male or Female Voice Over: When Gender Matters, When it Doesn’t