I don’t know what percentage of VO work is done internationally in the current market, but it’s a lot. Personally, 80% of my voice work is for clients outside my home and native land, eh? Whether you’re an expat working for the US market back home, or live on here but are accessing work abroad, … [Read more...] about Bridging the VO Gap – International Voice Work with Shelley Avellino
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Best Voice Over: Spotlight on Health Care Ads
Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart … [Read more...] about Best Voice Over: Spotlight on Health Care Ads
Voiceover Read Rate, and How Improving It Increases Your Bottom Line
What the heck is a read rate? As a voiceover artist, your read rate is the difference between the length of your raw voiceover file and the length of your finished, edited one. And if you do any long form narration, it's something to strive to ever improve. For example, if it takes you three hours … [Read more...] about Voiceover Read Rate, and How Improving It Increases Your Bottom Line
Being Award Announcer at the WTA Grand Slam of Voice Over
One of the things I love about being a voice over announcer are the places and jobs it takes me vicariously or in person. This October, one of the biggest events in the female tennis world was held in Singapore. The Women’s Tennis Association (WTA) Finals Gala Evening. And though I wasn’t there … [Read more...] about Being Award Announcer at the WTA Grand Slam of Voice Over
Why Voice Over is the Key to a Successful PSA
Your craft, profession or career, presents opportunities to be of service. To give back. For a voice over artist, performing the VO on public service announcements (better known as PSAs) hits that sweet spot for me. I'm currently sitting in a friend's living room in LA, here this week nominated for … [Read more...] about Why Voice Over is the Key to a Successful PSA
Determining Rates: A Formula for a Simple Voice Over Pricing Guide
If a potential client asks “What do you charge”, do you feel put on the spot to come up with an answer right away? Do you have that answer, or are you fumbling for words in a mad dash to not lose out on a gig? While some customers usually have a predetermined budget and rate in mind, others might … [Read more...] about Determining Rates: A Formula for a Simple Voice Over Pricing Guide