Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone and direction: sentimental – those that tug at heart … [Read more...] about Best Voice Over: Spotlight on Health Care Ads
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My List of 7 Behind the Scenes Insights in VR Narration
Got VR? You will. Virtual, Augmented or Mixed Reality, 360…it’s known by several names and may morph into more before it takes over the world. Statista’s conservative prediction is that the market will grow from $3B now to $40B by 2020. Others in the industry think it’ll be much higher. … [Read more...] about My List of 7 Behind the Scenes Insights in VR Narration
My Fresh Insights Behind the Scenes in Audiobook Narration
There are few things I love more in life than story. Nature, maybe. Water, but that’s a subset of nature. People aren’t things…well, not generally anyway. But the point of this big reveal into story at the head of my behind the scenes insights on audiobook narration is that the tales we tell and how … [Read more...] about My Fresh Insights Behind the Scenes in Audiobook Narration
One Narrator’s Voiceover Obsessions: Just Explainer to Me
Apart from the fact that they provide me, a professional narrator, with about 20% of my voiceover income, I must confess. I am obsessed with explainer videos. They’re nifty-swifty cool little bites of “Hello, My name is____” and “this is what I do.” I was surprised at an in-studio commercial … [Read more...] about One Narrator’s Voiceover Obsessions: Just Explainer to Me
Spotlight on a Retail Video Ad: My Voice Over Life
Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice overs. The kind that sells things to the everyday Jane & Joe. Like this 15 second gem for … [Read more...] about Spotlight on a Retail Video Ad: My Voice Over Life
How to Voice Over ELearning for Kids
Just like this Porifera named Bob, children are like sponges. Sometimes we forget how quickly and how much they pick up and next thing we know, they’re repeating words we may not think they should incorporate into their vocabularies just yet. They absorb more information than we realize, and their … [Read more...] about How to Voice Over ELearning for Kids