Radio commercials were my first love, and one of the first things I did in my very long career as a voiceover actor. I started out in a radio station, and continued to work in radio for a whole decade and loved it even more than T.V. To this day, I maintain that strong connection to radio voice … [Read more...] about What Makes Great Radio Voice Over
Commercial Voice Over
A VO Perspective on Superbowl ‘22 Spots
The Superbowl attracts fans. Football fans, concert fans, and fans of the art form that is advertising. Marketing is massive in our world, and Superbowl ads have become known as trendsetting small pieces of cinematic art, ads that reflect changes in our society. They are such a big deal that part of … [Read more...] about A VO Perspective on Superbowl ‘22 Spots
Super Bowl Commercials – Looking Back
We all know that ads try to influence our decisions, but what about our impact on the evolution of ads themselves? Nothing speaks to this more than Super Bowl commercials. You don’t have to be embedded in the industry (like me, a voiceover artist) to look forward to these ads and what they’ve come … [Read more...] about Super Bowl Commercials – Looking Back
What 2022 Super Bowl Ad Previews Reveal
I honestly can't remember when Super Bowl ads weren't equivalent to the Academy Awards in the commercial world. People point to the 1984 Apple Super Bowl spot as the ad that launched the million-dollar scripts. It was groundbreaking, long, and David Lynch-like and directed by Ridley Scott … [Read more...] about What 2022 Super Bowl Ad Previews Reveal
How to Get the Best Voice Over for Promotional Video
Content is King. Bill Gates said it in 1996, and truer words were never spoken. In the same article, he adds, "But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm." Hence the proliferation of the promotional or promo video. The digital … [Read more...] about How to Get the Best Voice Over for Promotional Video
How to Unlock the Power of a 6-Second Ad
In about the time it takes to set a world record for solving a Rubik’s cube, a goldfish to get distracted or for you to watch 75% of a rodeo bull-ride in real-time, companies want to impact you with their advertising campaigns. The 6-Second Ad is a by-product of our busy, segmented lives. … [Read more...] about How to Unlock the Power of a 6-Second Ad