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Commercial Voice Over

Kim’s Quick Guide to Hero Video Voiceover

blogs, Commercial Voice Over

When we talk about hero videos, what exactly comes to mind? Is it a sci-fi computer-generated character meticulously narrating a stream of consciousness, a protagonist’s narrative recap boiled down to the bare essentials for a movie trailer? Or is it something a little more nuanced and overarching? … [Read more...] about Kim’s Quick Guide to Hero Video Voiceover

Filed Under: blogs, Commercial Voice Over

Trending Audio: The Future of Voiceover Advertising Trends

blogs, Commercial Voice Over

Trends. Influencer. Trending. Verified. Viral - these are all great examples of the words we use to describe any given flavor of the day around the web—social media, in particular. While the formatting might change, the basic idea stays the same. People want something they can relate to. Share and … [Read more...] about Trending Audio: The Future of Voiceover Advertising Trends

Filed Under: blogs, Commercial Voice Over

Kim’s All-Inclusive Guide to Commercial Voiceover

blogs, Commercial Voice Over

Commercial voiceover didn’t happen by accident or overnight, and it’s been a constant work in progress since the late 19th century. Words are ephemeral forms that shape the human voice, and our words provide meaning by intention and the listener's comprehension. Similarly, commercial voiceover work … [Read more...] about Kim’s All-Inclusive Guide to Commercial Voiceover

Filed Under: blogs, Commercial Voice Over

What Makes Great Radio Voice Over

blogs, Commercial Voice Over

Radio commercials were my first love, and one of the first things I did in my very long career as a voiceover actor.  I started out in a radio station, and continued to work in radio for a whole decade and loved it even more than T.V. To this day, I maintain that strong connection to radio voice … [Read more...] about What Makes Great Radio Voice Over

Filed Under: blogs, Commercial Voice Over Tagged With: commercials, radio ads, radio voiceover

A VO Perspective on Superbowl ‘22 Spots

blogs, Commercial Voice Over

The Superbowl attracts fans. Football fans, concert fans, and fans of the art form that is advertising. Marketing is massive in our world, and Superbowl ads have become known as trendsetting small pieces of cinematic art, ads that reflect changes in our society. They are such a big deal that part of … [Read more...] about A VO Perspective on Superbowl ‘22 Spots

Filed Under: blogs, Commercial Voice Over

Super Bowl Commercials – Looking Back

blogs, Commercial Voice Over

We all know that ads try to influence our decisions, but what about our impact on the evolution of ads themselves?  Nothing speaks to this more than Super Bowl commercials. You don’t have to be embedded in the industry (like me, a voiceover artist) to look forward to these ads and what they’ve come … [Read more...] about Super Bowl Commercials – Looking Back

Filed Under: blogs, Commercial Voice Over

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