I honestly can't remember when Super Bowl ads weren't equivalent to the Academy Awards in the commercial world. People point to the 1984 Apple Super Bowl spot as the ad that launched the million-dollar scripts. It was groundbreaking, long, and David Lynch-like and directed by Ridley Scott … [Read more...] about What 2022 Super Bowl Ad Previews Reveal
Commercial Voice Over
How to Get the Best Voice Over for Promotional Video
Content is King. Bill Gates said it in 1996, and truer words were never spoken. In the same article, he adds, "But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm." Hence the proliferation of the promotional or promo video. The digital … [Read more...] about How to Get the Best Voice Over for Promotional Video
How to Unlock the Power of a 6-Second Ad
In about the time it takes to set a world record for solving a Rubik’s cube, a goldfish to get distracted or for you to watch 75% of a rodeo bull-ride in real-time, companies want to impact you with their advertising campaigns. The 6-Second Ad is a by-product of our busy, segmented lives. … [Read more...] about How to Unlock the Power of a 6-Second Ad
How to Create Authentic Moms for Commercial Voice Over
Targeting your commercial to moms? As a voiceover artist, I’ve been hired thousands of times to play a mom and talk to other moms on behalf of hundreds of brands. And while what we say to moms and how we say it has changed to stay current, what hasn’t changed is the consumer importance and buying … [Read more...] about How to Create Authentic Moms for Commercial Voice Over