When we talk about hero videos, what exactly comes to mind? Is it a sci-fi computer-generated character meticulously narrating a stream of consciousness, a protagonist’s narrative recap boiled down to the bare essentials for a movie trailer? Or is it something a little more nuanced and overarching? … [Read more...] about Kim’s Quick Guide to Hero Video Voiceover
Commercial Voice Over
Trending Audio: The Future of Voiceover Advertising Trends
Trends. Influencer. Trending. Verified. Viral - these are all great examples of the words we use to describe any given flavor of the day around the web—social media, in particular. While the formatting might change, the basic idea stays the same. People want something they can relate to. Share and … [Read more...] about Trending Audio: The Future of Voiceover Advertising Trends
Kim’s All-Inclusive Guide to Commercial Voiceover
Commercial voiceover didn’t happen by accident or overnight, and it’s been a constant work in progress since the late 19th century. Words are ephemeral forms that shape the human voice, and our words provide meaning by intention and the listener's comprehension. Similarly, commercial voiceover work … [Read more...] about Kim’s All-Inclusive Guide to Commercial Voiceover
What Makes Great Radio Voice Over
Radio commercials were my first love, and one of the first things I did in my very long career as a voiceover actor. I started out in a radio station, and continued to work in radio for a whole decade and loved it even more than T.V. To this day, I maintain that strong connection to radio voice … [Read more...] about What Makes Great Radio Voice Over
A VO Perspective on Superbowl ‘22 Spots
The Superbowl attracts fans. Football fans, concert fans, and fans of the art form that is advertising. Marketing is massive in our world, and Superbowl ads have become known as trendsetting small pieces of cinematic art, ads that reflect changes in our society. They are such a big deal that part of … [Read more...] about A VO Perspective on Superbowl ‘22 Spots
Super Bowl Commercials – Looking Back
We all know that ads try to influence our decisions, but what about our impact on the evolution of ads themselves? Nothing speaks to this more than Super Bowl commercials. You don’t have to be embedded in the industry (like me, a voiceover artist) to look forward to these ads and what they’ve come … [Read more...] about Super Bowl Commercials – Looking Back