Car commercials are known for being expensive, well-crafted, quality productions. Their budgets are usually generous because, unlike some industries, car companies market their products by marketing lifestyles. So, it’s no surprise that these brands vie for our loyalty by employing well-known … [Read more...] about Is the Mazda Commercial Voice Really George Clooney?
How to Rock eLearning Voice Over Work
As an experienced voice over actor, I’ve lent my talent to thousands of narrations. A particular passion of mine lies in informing and educating students of all ages on a variety of subjects, so I am especially proud of my eLearning voice over work. eLearning is not simply about regurgitating … [Read more...] about How to Rock eLearning Voice Over Work
Professional Voice Over Improves eLearning Retention
The beauty of eLearning is that it’s timely, self-paced and cost-effective. The medium itself improves learner retention by around 45%. Scholarly articles indicate a good professional voiceover can increase that percentage by an extra 20 percentage points or more. Here’s why good eLearning … [Read more...] about Professional Voice Over Improves eLearning Retention
Nailing Funny Commercial Scripts for Non-Comedians
Advertising companies know if you want to reel in a buyer, use a joke for your bait. ‘Cause, let’s face it—commercials aren’t really what audiences tune in to see or hear. That’s why the best advertising is concise, clever and tend toward the comical. Is it any wonder that 30-second Super Bowl … [Read more...] about Nailing Funny Commercial Scripts for Non-Comedians
3 Tips on How to Do Commercial Voice Overs for Beginners
So you want to become a professional voice over actor. Maybe everyone says you have a great voice, or you have a talent for imitating foreign accents or famous stars. Whatever your reason for heading down this path, here are some things to know before launching your career as a commercial voice … [Read more...] about 3 Tips on How to Do Commercial Voice Overs for Beginners
Inside Scoop: What Ad People Want in a Retail Voiceover
Voice actors dream of scoring the elusive national TV voiceover ad…all markets, double scale, with buyout. While that may be the Powerball of VO, give me a solid faithful weekly retail client any day and I’ll be a happy voice over actor. In fact, my happy meter has been set fairly high … [Read more...] about Inside Scoop: What Ad People Want in a Retail Voiceover