You’ve spent weeks developing the perfect concept and crafting it into an impeccable script. Now you are about to hire your voiceover talent. Beyond the content of what you’ve written, how do you convey to the artist the way you want them to tell your story? As a voiceover artist for over 25 years … [Read more...] about Big Mistakes in Directing Voiceover and What to Do Instead
How Voice Actors Can Hop Aboard Online Train(ing)
How Voice Actors Can Hop Aboard Online Train(ing) Growth in eLearning was already on a sharp upward trajectory before COVID-19. The speed of this growth is now exponential like a high speed rail hurtling through both academic and corporate training environments. Technavio recently tweeted that the … [Read more...] about How Voice Actors Can Hop Aboard Online Train(ing)
How High is your Sound Emotional Quotient?
How High is your Sound Emotional Quotient? Sounds, like smells, stir memories and evoke emotions. Peeping pond frogs, fireworks, summer cicadas, thunderstorms, and rain falling on a lake, the trigger of a coffee machine gurgling that last bit of liquid signaling that it’s ready in seconds. These … [Read more...] about How High is your Sound Emotional Quotient?
Why You Love that Long Video Ad So Much
With consumer attention spans rivaling that of your average goldfish, it seems the only way to reach them in advertising is to present messages in short, quick bursts. But is it really an attention span issue, or rather that consumers have marketing fatigue? Creatives wonder does this frustration … [Read more...] about Why You Love that Long Video Ad So Much
How to Unlock the Power of a 6-Second Ad
In about the time it takes to set a world record for solving a Rubik’s cube, a goldfish to get distracted or for you to watch 75% of a rodeo bull-ride in real-time, companies want to impact you with their advertising campaigns. The 6-Second Ad is a by-product of our busy, segmented lives. … [Read more...] about How to Unlock the Power of a 6-Second Ad
How To Brand Your Phone Systems
Your phone service is often the first opportunity your customers have to interact with your business. As with any first impression, you want to make sure it’s a good one. Like your website, any printed materials you have, your brick and mortar business, and the staff your customers interact with, … [Read more...] about How To Brand Your Phone Systems