Medical eLearning narration is a specific, exciting avenue for voiceover work. In my 25 years as an award-winning female voice over artist, I have been deeply involved in its performance. The content has changed over the years. It’s evolved from a top-down audiovisual reflection of textbook … [Read more...] about 10 Trends in Medical eLearning Narration
With consumer attention spans rivaling that of your average goldfish, it seems the only way to reach them in advertising is to present messages in short, quick bursts. But is it really an attention span issue, or rather that consumers have marketing fatigue? Creatives wonder does this frustration … [Read more...] about Why You Love that Long Video Ad So Much
How do advertising agencies sell their services? They create case studies. Meant to gain clients before selling to their clients, (or afterward for followup campaigns) advertising case studies demonstrate how an ad agency or a media company helped meet their marketing objectives, how they overcame … [Read more...] about How to Nail the Best Voice Overs for Advertising Case Studies
Have you ever taken an improv class? My first improv teacher, Diana Mady Kelly (University of Windsor, School of Dramatic Art) blew my mind wide open early in my career by introducing me to the power of “yes, and…” A student of both Viola Spolin and Uta Hagen, the grounding in “working in the now” … [Read more...] about How Improv Can Make You a Better Voice Over Actor
With the Covid -19 pandemic causing the world, whether by choice or circumstance, to pause, reflect on its actions, evaluate its priorities and develop new paths forward, a lot of people are exploring voice over as a career option. Before you dive right in, as with any career planning, you should … [Read more...] about Is Voice Acting Something You Should Get Into?
“Once upon a time…” In every culture, throughout the history of human-kind, knowledge, art, ideas and cultural material has been received, preserved and transmitted orally from one generation to another. This oral tradition or oral lore is human communication handed down over time in the form of … [Read more...] about Voice Acting Is At the Core of Human Oral Tradition