In coaching voice over artists, I often address the business aspects of voiceover in addition to vocal performance. Breaking in can be difficult, so I like to help people identify a (perhaps) previously unrecognized market niche to explore, to solidify their brand in the VO landscape and isolate a … [Read more...] about Niche and Brand, the Drivers of Your Voice Over Success
Voice Acting Is At the Core of Human Oral Tradition
“Once upon a time…” In every culture, throughout the history of human-kind, knowledge, art, ideas and cultural material has been received, preserved and transmitted orally from one generation to another. This oral tradition or oral lore is human communication handed down over time in the form of … [Read more...] about Voice Acting Is At the Core of Human Oral Tradition
How to Help Local Businesses in the COVID Crisis
Most online companies, including voice over artist small business owners, market wide and ignore borders. But there may be an opportunity that is ripe for harvest in your backyard that many of us overlook. Businesses that are already remote can still keep pumping out product and services during the … [Read more...] about How to Help Local Businesses in the COVID Crisis
Why Cheap or Free Voiceover is Worse than None at All
There’s an old saying in business: Good, cheap, fast, pick two. This can be applied to any service related company, and it absolutely applies to voiceover. In our gig-economy, there are many options for voiceover professionals (and amateurs) at various price points and many buyers are tempted to … [Read more...] about Why Cheap or Free Voiceover is Worse than None at All
Re-examining Your Demo Portfolio
A voice over actor’s calling card is their demo - a compilation of spots in a particular style or genre of voice over that highlights the range, attitudes, and expertise of the actor. Just as any business professional with a portfolio of their work, a voice over actor is wise to re-examine their … [Read more...] about Re-examining Your Demo Portfolio
How to Create Authentic Moms for Commercial Voice Over
Targeting your commercial to moms? As a voiceover artist, I’ve been hired thousands of times to play a mom and talk to other moms on behalf of hundreds of brands. And while what we say to moms and how we say it has changed to stay current, what hasn’t changed is the consumer importance and buying … [Read more...] about How to Create Authentic Moms for Commercial Voice Over