How do advertising agencies sell their services? They create case studies. Meant to gain clients before selling to their clients, (or afterward for followup campaigns) advertising case studies demonstrate how an ad agency or a media company helped meet their marketing objectives, how they overcame … [Read more...] about How to Nail the Best Voice Overs for Advertising Case Studies
How Improv Can Make You a Better Voice Over Actor
Have you ever taken an improv class? My first improv teacher, Diana Mady Kelly (University of Windsor, School of Dramatic Art) blew my mind wide open early in my career by introducing me to the power of “yes, and…” A student of both Viola Spolin and Uta Hagen, the grounding in “working in the now” … [Read more...] about How Improv Can Make You a Better Voice Over Actor
5 Ways Voice Over Actors Can Beat Out an AI For a Job
The AIs are coming. No doubt. In fact, they are already here. Expected to be a $26.B market by 2025, Voice and speech recognition are standard features on our computers, phones, devices, in our cars and kitchen appliances. (Just ask Alexa, Siri, or Google and they’ll tell you themselves, they get … [Read more...] about 5 Ways Voice Over Actors Can Beat Out an AI For a Job
The Secrets To E-learning Narration Lie in These 10 Skills
My posts for the last month have all been performance-oriented. Today, I’d like to add another in that vein with one of my favorite genres. eLearning is a big wonderful market to play in for voice over actors. It has seen exponential growth over the last couple of decades and is on track to be worth … [Read more...] about The Secrets To E-learning Narration Lie in These 10 Skills
Is Voice Acting Something You Should Get Into?
With the Covid -19 pandemic causing the world, whether by choice or circumstance, to pause, reflect on its actions, evaluate its priorities and develop new paths forward, a lot of people are exploring voice over as a career option. Before you dive right in, as with any career planning, you should … [Read more...] about Is Voice Acting Something You Should Get Into?
4 Keys Successful Voice Artists Use to Unlock The Perfect Delivery
As a voice over artist, what do you do with a script when you get one? Other than just read it cold into your microphone. Do you analyze it for meaning? For nuance? What about its message? The writer of your script definitely spent much more than a few minutes putting it together, so you as the … [Read more...] about 4 Keys Successful Voice Artists Use to Unlock The Perfect Delivery