The pandemic sped up a change already in motion, driving people to shop online more than ever. We search for information and make decisions about products and services we want to buy before purchasing. Whether your business is B2B or B2C, explainer videos are excellent choices of engaging content … [Read more...] about 5 Explainer Videos to Boost Engagement
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5 Tips Voice Over Demo Producers Share
Yesterday as part of a panel of industry-leading voice over demo producers, there were five key takeaways that all seven of us demo production teams heartily agreed on. Here's the list of what we agreed was critical to consider when you're in the market for a professional voice over demo: Shop … [Read more...] about 5 Tips Voice Over Demo Producers Share
What 2022 Super Bowl Ad Previews Reveal
I honestly can't remember when Super Bowl ads weren't equivalent to the Academy Awards in the commercial world. People point to the 1984 Apple Super Bowl spot as the ad that launched the million-dollar scripts. It was groundbreaking, long, and David Lynch-like and directed by Ridley Scott … [Read more...] about What 2022 Super Bowl Ad Previews Reveal
How to Find the Best Affordable Voice Over Training
Thinking about getting into the voice over industry? Know first that it’s very competitive. It generally takes 1-3 years before you begin to see an ROI for your investment in craft, equipment, and marketing and the average voice over actor in North America makes about $33K a year. Rising above the … [Read more...] about How to Find the Best Affordable Voice Over Training
Insider Cheat Sheet for Where to Find Voice Acting Jobs
Like so many freelancers in the gig economy, a voice over artist is always on the hunt for the next voice acting job. We pretty much relinquish security for our art. No doubt about it, the actual voice acting jobs are fun and fulfilling, but a majority of our time is spent finding the next gig. So … [Read more...] about Insider Cheat Sheet for Where to Find Voice Acting Jobs
How Authentic Acting Skills Can Improve Your Sales
For twenty years or so, countless of our family dinner conversations revolved around the intersection of acting skills (my profession as a voiceover artist) and sales (my husband’s profession), especially looking at the Venn diagram of voice acting skills and audio-only (a.k.a phone) sales. Often … [Read more...] about How Authentic Acting Skills Can Improve Your Sales