We all know that ads try to influence our decisions, but what about our impact on the evolution of ads themselves? Nothing speaks to this more than Super Bowl commercials. You don’t have to be embedded in the industry (like me, a voiceover artist) to look forward to these ads and what they’ve come … [Read more...] about Super Bowl Commercials – Looking Back
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What 2022 Super Bowl Ad Previews Reveal
I honestly can't remember when Super Bowl ads weren't equivalent to the Academy Awards in the commercial world. People point to the 1984 Apple Super Bowl spot as the ad that launched the million-dollar scripts. It was groundbreaking, long, and David Lynch-like and directed by Ridley Scott … [Read more...] about What 2022 Super Bowl Ad Previews Reveal
When to Hire a Female Voice Over Talent
My social psychologist daughter edits me if I dive too deeply into gendered themes, so I'll take a cautious approach to the topic of when to hire a female voice over talent. What do your casting decisions about gender come down to? In voiceover and on-screen, females are still cast less often than … [Read more...] about When to Hire a Female Voice Over Talent
How to Find Good Voiceover Talent for eLearning
The operative word in this post is "good." There are a lot of places where you can find ok talent for eLearning, and there are an increasing amount of places where you can find AI Voices that may be adequate. An instructional designer polled colleagues about finding good voiceover talent for … [Read more...] about How to Find Good Voiceover Talent for eLearning
A Guide on How to Refill Your Voice Artist Creative Well
When I've driven myself and my business hard (like for the past 2 Covid years), beach vacations are my favorite way to refill my creative well. Typically, I walk and lounge and snorkel or scuba dive. Sometimes kayak or sail. I read books, play ping pong or bocci, and just do things in the sunshine … [Read more...] about A Guide on How to Refill Your Voice Artist Creative Well
Christmas Voice Over Ads and Holiday Specials
‘Tis the season! It’s magic, love, warmth, and remembering what’s important. We light fires, dress trees, exchange gifts, sing songs, and eat way too many yummy things. And we revel in storytelling. Sometimes in songs or books, sometimes in movies or shows, and sometimes in ads and videos. Christmas … [Read more...] about Christmas Voice Over Ads and Holiday Specials