Medical animation is the result of combining high-quality medical information with an elevated level of realism in animated form to produce a better understanding of complex life sciences material, and also effective ways of marketing medical services, procedures, and products. By using medical animation narration in addition to compelling visual examples, patient-focused services, revolutionary medical devices, and cutting-edge projects in the medical industry can be presented to anybody, regardless of their knowledge base in an approachable, robust manner.
Expert Medical Animation Narration Explains Content Better
Whether your medical animation deals with knowledge about a new drug or covers complicated topics that use specific medical terminology, it’s essential to work with a professional voice over talent who understands the medical field, and knows how to explain the inherent subject matter to patients and doctors equally well. Because medical voiceover actors build a career out of unlocking and transmitting the salient points of messaging in this unique niche, they’re better able to bridge the information gap between health care workers and patients.
When speaking to hospital clients or attempting to make contact with potential users of medical service, look for a voice actor who understands the scientific terminology, the focus on the patient journey, and the adjustments in delivery to the listener whether healthcare providers, patients or any medical professional.
The Medical Animation Narration Industry is Vast and Constantly Changing
The medical industry is vast and growing and laden with tongue-twisting terminology that’s constantly changing. The subject matter can vary from medical devices to clinical trials to breakthroughs in genetics to surgical procedures, (and more) and zeroes in on some aspect therein explaining and illuminating it in bite-sized chunks, usually over the course of about three minutes or so. For someone without a university degree in the medical field or a voice talent who doesn’t have twenty-plus years of medical narration experience, it can be a lot of information to take in all at once.
The nurse, HCP, or pharmaceutical rep listening to a medical narration needs to feel confident about the procedure, drug, or medical devices they’ll be receiving, reviewing, or selling, and patients and their family members need to know that they’ll be in good hands. By hiring a voiceover talent who knows how to hit a fair balance between authoritative delivery and human tone, you will be confident that your medical narration project isn’t just in good hands, but makes impactful contact with your audience exactly as intended.
Medical narration for businesses in healthcare can be internal (employee-facing) or external (client/patient-facing) and examples of corporate medical voice narration are wide. They range from case studies and testimonials to brand films fundraising and more.
Medical Voice Narration Translates the Language of Medical Science
By hiring a professional voice actor to narrate your medical animation project, you invite their expertise and ability to engage viewers, listeners, and learners. Voice talents that specialize in medical narration are professionals who make a lifelong study of the ability to translate the language of medical science into content the average person can relate to, understand and assimilate.
Specific Content Requires a Specific Voice Actor
As informative as actual doctors and physicians might be, they may not always have expert presentation skills. One thing health care professionals and voice talent have in common is the well-meaning but essentially disrespectful attitude of the DIYer who googles symptoms on WebMD and comes up with a diagnosis or plugs a USB mic into their iPhone and reads a script. Just as the DIYer unwittingly mistakes a Google search for decades of training and experience in practicing medicine, similar assumptions are made by laypeople who assume medical narration is easy because they don’t understand what is involved. That’s why this specific type of complex material requires an even more specific voice actor: a professional medical voice over talent.
Presentations to Medical Professionals
When lobbying to provide services for hospitals or enlist a contract in the health industry, pharmaceutical companies and medical business reps will often make feature-rich presentations to medical professionals using professional voiceover. who already understand the ins and outs of the medical world. Because these companies want to exude an authoritative tone that lets health workers know how it relates to their patients and why the services are life-saving, they need to be quick, snappy and to the point with an emphasis on the actual medical services. The content has to be oriented toward the patient and rely on voice actors to use the spoken word to let medical workers know why the medical device, drug, or service is worthwhile.
Presenting to Non-Medical Audiences and Patients
When healthcare professionals, pharmaceutical companies, and other health providers are presenting to non-medical audiences and patients, they turn to medical animations to break the subject matter down into simple steps or concepts for those without a university degree in the sciences. Not only anatomy, physiology, disease state, and the mechanism of action of some treatments are complex material to many patients, but insurance forms, understanding copays, and navigating the availability of drugs on or off the formulary are often also the subject matter of medical animations. Making a wide range of medical content resonate with each audience is a voice talent’s specialty.
What Sets Professional Medical Animation Narration Talent Apart
Medical narrators bridge two very different worlds. They are voice professionals well-versed in medical knowledge, sometimes through the study of life sciences in university or college and sometimes through keen interest and the sheer volume of work this interest has led to. Medical voiceover talent makes it their business to bring your medical animation project to life. They offer a confident and informative voice with a delivery style tailored to your target audience, whoever they may be. When hospitals need to explain procedures to patients and pharmaceutical companies want to get approval for clinical trials on a new drug, they turn to medical voice over talent to humanize their medical animation projects and bring them to life.
Why Hire Professional Medical Animation Narration Talent?
Because professional medical narrators usually have either some kind of background, family members in the medical industry – in addition to their talent for eloquent speaking – their love for the complex material pushes them to deliver crisp and quality content to patients, consumers, and physicians alike across the world. They understand that whether the animated video or learning project entails detailed instructions for medical devices, a medical explainer to illuminate a concept in continuing medical education, or a consumer-facing warning or announcement, different vocal styles and approaches are called for.
Some of the most common medical narration styles are:
- Authoritative and instructional
- Peer-to-peer, conversational
- Warm and caring
- Straightforward and genuine
Content creators for healthcare providers hire professional medical voice talent for their medical narration because voiceover artists know how to convey both the right tone or authoritative delivery, but understand the science. When it comes to medical narration, professional voice actors who specialize in medical videos typically “speak science,” can easily decipher scientific notation, grasp the syntax and word roots of the pharmaceutical realm and human biology and physiology
When paired with intuitive medical animations and insightful health science scripts, the medical narration is the key to more than conveying complex medical jargon, but sharing, promoting and teaching it as well.
Voiceover for Medical Training
In addition to facilitating medical presentations that are geared towards healthcare professionals and non-medical audiences, voiceover narration is also used to train future (and existing) medical professionals on current advancements in a constantly evolving field. Every time a hospital enacts a new system-wide protocol or needs to update residents and interns about the best medical practices, they hire medical voice over artists for their uncanny ability to impart a functional understanding of delicate knowledge in a way that best corresponds to the viewer or listener.
Striking a fair balance between tongue-twisting terminology and practical (often beautiful and fascinating) animated demonstrations, voice over for medical training can cover anything from new procedures, how to administer a drug, use a medical device, or even wake a hospital patient up in the morning. The potential applications of voiceover for medical training videos are as wide as the field itself. The benefits of medical voiceover training are meant to be more than simply informative but can be used to teach life-saving important safety information. A professional voiceover talent specializing in life sciences presentation will stay on top of trends in medical instruction.
Medical Animation Narration Teaches Important Safety Information
At its core, Important Safety Information, or ISI, is an educated warning label for medical professionals. When a new drug is produced by pharmaceutical companies and green-lit for hospital use, the ISI is always included as a product insert, but unfortunately, it is often not read by clients. Enter a fast-paced medical explainer video that outlines how to safely administer it to patients. People prefer video content to written content. The same goes for new medical devices brought into practice; the manufacturers will often hire professional voiceover talent to perform the medical narration used in their training videos.
CME Narration Helps Doctors, Physicians, and People in the Medical Industry
CME (Continuing Medical Education) narration helps doctors, physicians, and people in the medical industry to better understand the potential health risks of prescribing a new drug to the appropriate patient and the benefits of a groundbreaking medical device when used correctly. While medical voice over is more than training new doctors or physicians, it is more often than not applied to a seasoned professional who’s been working in the health industry for decades. For a good doctor, education doesn’t end after medical school because they need to constantly stay abreast of the latest medical updates.
Female Voice vs Male in Medical Animation Narration
One decision a medical content creator often overlooks is the preference for a male or female voice talent for their project. Widely accepted studies on vocal attractiveness show that male voices tend to be perceived as more persuasive while the female voice garners more trust. Although this may be a deciding factor in the final selection of voiceover talent, the most telling feature may be the voice that best captures your own ear.