The difference between corporate medical voiceover and other kinds of narration work in the medical field is the target audience. Corporate medical voiceover helps companies market products and services relating to healthcare products, devices, equipment, and services. The messages are further broken down into internal or external communications within the industry.
Internal Corporate Medical Communications
Internal medical communications are precisely that – internal. These types of corporate medical narrations deal with videos or memos geared towards employees and shareholders from the corporate level. These medical voiceovers are usually directed from an administrative vantage point and focus on presenting a message from within the hospital, pharmaceutical company, medical organization, or company.
External Corporate Medical Communications
External communications are a type of corporate medical narration that, opposed to internal communications, deal with the consumer from a corporate perspective and outwardly project their intended message to a target demographic – just like commercials or ads. In essence, they’re medical ads that speak from an administrative point of view, answer questions or concerns, and present a message about everything dealing with the company or organization on a corporate level.
9 Examples of Internal and External Medical Videos
#1 Medical Fundraising Videos
Internal Use: They can ask existing shareholders to fund more projects or even be directed at hospital staff and board members to contribute to research funds or hospital charities.
External Use: These fundraising videos are meant to attract new donors and investors who don’t currently have an association with the hospital, company, or practice.
#2 Case Studies
Internal Use: These can be presented to shareholders and investors to demonstrate a return on investment or build confidence in the research being conducted.
External Use: They can be used to attract new investors, patients, or researchers and illustrate the competence and body of research built by the company, hospital, or organization. They can also be used to certify a drug or procedure to potential patients and M.Ds.
#3 Medical Brand Films
Internal Use: These are shown to investors, shareholders, and employees to establish a tangible feel of the new or existing administration and build corporate confidence.
External Use: These can showcase what the establishment or company is all about or pitch patented products to consumers, investors, and distributors.
#4 Patient Stories
Internal Use: Showcase the success of medical teams and justify (or condemn) practices to a board of directors, investors, and staff.
External Use: Tell potential investors and consumers what your organization or company is doing right and attract new clients or patients while establishing credibility.
#5 Medical Documentaries and Micro-Docs
Internal Use: Inform existing medical or pharmaceutical staff and stakeholders about the history of the practice or establishment.
External Use: Educate consumers, medical interns, and potential donors about the historical practices and cutting-edge procedures that demonstrate the significance of the organization or medical institution.
Internal Use: Direct praise to a medical team or demonstrate the aptitude of an establishment, procedure, or product to a board of directors and investors.
External Use: Personal stories from medical patients and program recipients inform consumers, organizations, and potential investors about the success of a procedure, product, or medical institution.
#7 Medical Corporate Culture Videos
Internal Use: These give new employees and existing staff an inside look at what hospital upper management is all about and show off a more human element to the corporate side.
External Use: Tell potential investors, prospective business partners, and future board members about the functions and practices of the administration at a corporate level.
#8 Corporate Medical Explainers
Internal Use: Internal medical corporate narration explainers can be used to educate healthcare workers on a hospital-wide policy shift or reason for it and quickly break down messy hospital jargon for investors and stakeholders.
External Use: Externally, corporate medical explainers can be used to help potential partners, patients and investors learn about hospital policies and the natures of different procedures.
#9 Campaigns with Organizations
Internal Use: When used internally, these types of corporate medical narration can be used to announce a new campaign with a non-profit organization or talk about its significance to employees and partners.
External Use: They can also be used externally to pitch a campaign to a non-profit or announce the project to the masses.
Subjects of Corporate Medical Videos and Narration:
The subjects and topics of corporate medical videos and narrations are as wide as the field of medicine itself. They span across the entire spectrum of the medical industry, from ADHD to the Zika virus and everything in between. Here’s a quick partial list to give you a better understanding of some of the potential specialty applications for medical voice over:
- Women’s Health
- Primary Care
- Emergency Care
- Ophthalmology Medical
- Behavioral Health
- FDA Trials
- Orphan Diseases
- Medical Administration