I attended dozens of excellent presentations while attending this year’s AdWorld conference and a Q&A with marketing genius Dennis Yu caught my eye. He talked about some of the super-intuitive apps and services that incorporate AI into his voiceover content production strategy, and it got me thinking: it’s never been a better time to create explainer content for your business. In the past, you would have had to deal with financial hurdles and expertise roadblocks that make the entire process seem like a daunting chore, but in 2022, there’s a much easier way to get things done.
Through all-in-one platforms like Descript and Jasper AI, anyone can produce high-quality content regularly without breaking the bank. Instead of carefully sourcing multiple expensive pros from different ends of the industry, you get to focus on taking your product or business to the next level while actively creating content that fits your message.
The Best Voiceover Content is Created By You
It’s about resonating and connecting with your audience. One of Dennis’ most significant sticking points was that the best videos you can produce for your brand are the ones you create. In 2022, people expect a more human side to brands and want to feel a genuine connection to what you represent. That’s why more and more brands have been moving towards advertising over TikTok and social media. People don’t want to be pitched, and they want a story and entertainment. What are your values, and where do you hope to go? What can you do for people, and how do you see them using your product?
These are the questions you need to ask yourself before going into the process of filming content for your brand. If you’re looking to do an explainer video for your product, think about who you see using it and try to figure out what makes them tick. Make a point of representing your audience and find the path of least resistance; if you’ve come up with a product that people find helpful, then there’s a solid chance that your audience will think along the same lines you do.
When you’re filming content, the message should reflect the customer as much as your product or service, so make sure the subjects of your explainer, and the way your copy is written, emphasize precisely that. Historically, self-produced content always seemed low-budget or campy. Still, with AI-integrated platforms like Descript and Jasper AI, it’s possible to make high-quality content without hiring expensive firms.
Jasper AI Writes Copy for You
It might sound too good to be true, but Jasper AI will write your copy. Formerly known as Jarvis, Jasper is a powerful AI tool that takes your bullet point ideas and transforms them into readable copy. Having an AI that can comprehensively write out your copy for you in minutes can save on the costs of hiring a writer while simultaneously making the most out of SEO; it can even write scripts. Jarvis is so quick and user-friendly that it makes it possible to streamline your marketing process and create new content daily.
Descript Reduces Barrier to Entry
The beauty of Descript is that it reduces the barrier to entry for anyone who wants to start producing content for their brand and makes it so that you don’t have to be a pro to create professional content on a budget. It’s an all-in-one comprehensive service that makes it possible to create stunning content virtually anywhere – without having an entire media team behind you. Suppose you have a plan for a video or podcast. In that case, Descript can make it happen with powerful AI-driven functions like studio sound and intuitive video editing that eliminate the need for expensive sound engineers and video technicians.
Don’t Skimp on Professional Voiceover Content
As tempting as it might be to use AI voices from apps like TikTok and Instagram or other text-to-speech services, you always want to work with a professional voiceover artist. While these new apps and services might make it easier than ever to produce professional content in record time on a shoestring budget, never skimp on professional voice over. In his interview, Dennis pointed out that the number one thing that kills any video is lousy audio.
As sophisticated as technology gets, it still can’t emulate the nuances a human voice can. As lovely as it would be to automate the entire experience, AI doesn’t understand your message like a professional voice artist. Having worked in voiceover for close to thirty years, I can safely say that the human element is crucial to any video, and it’s probably going to stay that way for a long time. AI can’t (and shouldn’t) replace a skilled voiceover actor, but it can complement it. An authentic voice helps people form that human connection they can empathize with; it lets customers know that a human is there and not just lines of code trying to sell them things.