Oh, the honeyed gravitas. Languid and relaxed. Soothing and warm. There’s that dominant, strong male sound, with a nice low pitch, but it’s grounded and non-threatening. When Morgan Freeman does voiceover you feel like you’re in good hands, er…tones. We can’t get enough. And neither can our clients. Ever wondered why? A STUDY Casey Klofstad did. He’s an associate professor of political science at the University of Miami. A year or so ago he conducted a study involving politica...
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