The pandemic sped up a change already in motion, driving people to shop online more than ever. We search for information and make decisions about products and services we want to buy before purchasing. Whether your business is B2B or B2C, explainer videos are excellent choices of engaging content … [Read more...] about 5 Explainer Videos to Boost Engagement
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A Voice Talent’s Need to Know List for Medical Ads
When a voice talent is working on advertisements for medical products, including the instructions that go with them, your vocal delivery is key. The tone you take as a medical voiceover talent plays a huge role in the way these products and services will land on the ear and resonate with patients … [Read more...] about A Voice Talent’s Need to Know List for Medical Ads
A Helpful Guide to Narration for Medical Advertising
Medical advertising is exactly what it sounds like: advertisements for medical products or services. They can be used to not only convey the benefits and pitfalls of new medications or equipment but swiftly explain them to consumers and professionals alike. This particular genre of medical narration … [Read more...] about A Helpful Guide to Narration for Medical Advertising
How to Have an Amazing Phone Voice (from a Voice over Artist)
Do you change your voice when you answer the phone? First impressions are essential when most of our communication and interactions are electronic and done over email or text. So when you do get the chance to have more human exchange over the phone, you don’t want to waste it. Phone calls are an … [Read more...] about How to Have an Amazing Phone Voice (from a Voice over Artist)
What You Need to Know About Medical eLearning Voiceover
One of the most fascinating things about the medical field, and life sciences domain in general, is that it is constantly changing. We're always on the verge of learning more about the body, its processes, and its disease state. We're constantly getting new medicines or techniques; new options for … [Read more...] about What You Need to Know About Medical eLearning Voiceover
10 Trends in Medical eLearning Narration
Medical eLearning narration is a specific, exciting avenue for voiceover work. In my 25 years as an award-winning female voice over artist, I have been deeply involved in its performance. The content has changed over the years. It’s evolved from a top-down audiovisual reflection of textbook … [Read more...] about 10 Trends in Medical eLearning Narration