I draw heavily on my early acting training when making my own choices as a voice over artist and coaching others. In honing my craft over the years, voice acting with intention is something that I’ve found to be the most decisive action for professional voiceover artists. Acting, character, script, … [Read more...] about Why Voice Acting with Intention is a Strong Choice
Spotlight on Voice Over for Clinical Trials in Medical eLearning
Voice over narration for medical eLearning, presentations, videos, apps, and explainers is highly specialized. Artists who consistently work in this niche have often spent years honing their abilities and getting comfortable with medical terminology. Navigating your way through complex information … [Read more...] about Spotlight on Voice Over for Clinical Trials in Medical eLearning
How Much of an Expert is Your Voice Over Coach?
I was a little shocked a few weeks ago when coaching a relative newcomer to the voiceover industry (working part-time for 18 months). I discovered they marketed themselves as a voice over coach. When I expressed my surprise, they said, “Oh, but I only coach the real newcomers. You know, people who … [Read more...] about How Much of an Expert is Your Voice Over Coach?
Commercial Voice Over Tips: Brand Vs Retail
Whether you're a copywriter cobbling commercials or performing a script as a voiceover artist, there are big differences between brand ads and retail ads. Essentially the first is about a feeling we want people to associate with a product or service. The second is basically an event. They have … [Read more...] about Commercial Voice Over Tips: Brand Vs Retail
Local Ads and Small Markets Win Big Using Professional Online Voice Over
Since the world shifted online over the last year or so, a little-tapped resource became available to small market ad agencies. Great, professional online voice over talent. Rather than being limited to local talent to voice their ads, those with greater experience can be accessed with a simple … [Read more...] about Local Ads and Small Markets Win Big Using Professional Online Voice Over
Top Tips for Casting Voice Over Talent
You have your script, now you need someone to read it, convincingly, with insight and quality delivery. Casting voice over talent can be time-consuming and confusing. Especially if it’s not something you do every day. How do you create a spec that encourages great voice over auditions and … [Read more...] about Top Tips for Casting Voice Over Talent