Explainer videos are powerful communication tools in any field. Still, in the healthcare industry, these primarily educational videos are aimed at patients, doctors, and life sciences professionals sharing information and spreading knowledge in a way that benefits everyone. A subset of healthcare videos, medical animation voiceover is a wonderful way to showcase invisible content.
As makers of the Smart Biology animated textbook, which I narrated say, rather than have people struggle to visual structures concepts already known, the goal is to present this information in a quick way to increase laypeople (i.e., patients) understanding and to offer opportunities for physicians and other medical professionals to spend more time creatively thinking of ways to advance the medical field.
Along with clear illustrations and animations, an impactful or powerful voiceover is key to facilitating patient engagement and offering a bridge between the scientist and patients.
In an animated video, medical narration warms our feelings about what we are learning. Whether the script or subject matter calls for a clear professional tone, a peer-to-peer conversational discussion, or a vocal delivery full of care and concern, the voiceover in a medical animation greatly enhances its effect.
What is Medical Animation Voiceover?
Medical animation is visual content set to video, sometimes with background music, often with voiceover. The visual content is set in motion. The animation style can be flat as in a 2D or whiteboard presentation or revolve, giving a 360-degree external or internal view, or be created with 3D animation.
The benefit of medical information presented in animation form is that it is often the fastest, simplest way to understand complex concepts and dense material. Medical illustration animation experts still use voice over for a broad range of relevant information.
Kind of Voice Over Medical Professionals Respond to Best
Healthcare professionals stay abreast of new treatment options, developments in our understanding of disease states, and a general review of scientific discoveries and how they may benefit or harm their patients. The key features of the voiceover in an animation, podcast, or medical video are the right tone. Namely, one that is clear, and smooth, delivers the content in a meaningful way and has a facility with the language.
Medical terminology is complex to the layperson, but to the doctor, it is routine. The proficient medical narrator presents the information effortlessly, like a peer. Often the process of offering the kind of voice over medical professionals respond best to involves education, experience or a keen interest in the life sciences.
While the visual elements in a medical animation captivate and reveal processes, the voice over in a project shares knowledge and provides the context in ways that make the final product very impactful.
To this end, rarely do we see video without any audio. Sometimes we see animation with music only, but narration leads the viewer toward a deeper understanding and shares a high-level literacy of complex concepts that enhances learner confidence, whether the intended audience is healthcare providers, patients, or some other member of the medical industry.
Voice Over Narration in Medical Devices
Medical information in medical device videos can be for marketing or for education. Speaking on behalf of the company that creates and distributes the device calls for a professional but approachable tone.
Medical videos for devices are often instructional in nature, like the series I did explaining how to operate a (LINAC) radiation machine for cancer treatment to radiologists. A series of medical device voice over narrations I do for Fresenius targets both nurses and patients.
Animation for a Patient Facing Medical Device
Patient education is at the heart of a medical device animation. 3D animation helps patients understand internal procedures and processes. Hospitals, clinics and companies may post educational content to demystify an upcoming intervention and put both patient and family members at ease.
Some medical device animations help sell medical devices and products by showing how they work. A recent narration I did for a drug delivery system fell into the medical device category as it was an oral strip. Skin patches would be the same. The target could then be marketing through patient education.
Animations for Invisible Processes
As well as creating animations to shed light on internal processes and interactions within the human anatomy, animated videos can help show insurance and payment processes and flows of information or resources within a healthcare system.
Physical effects of radiation as a treatment or the amplification of sound waves explained by a hearing aid company are other examples of helpful animations enhanced by high-quality medical narration.
Medical Animation Voiceover for Explainer Videos
Whether targeting medical professionals, intended as patient education, marketing materials, or reports on scientific data, explainers in the medical industry break down complex subjects into relatively short, absorbable video pieces. They can either be produced as stand-alone videos – often 90 seconds to 5 minutes – or be embedded in a more extended education program such as eLearning, online training, CME, slide, or video presentation.
The Key is its ability to succinctly share or explain medical information in an effective way.
3D Animation in Medical Explainers
A 3D animation is a powerful tool that looks very professional. The detail and realism achieved with 3D animation are impactful. helpful when a video highlights anatomy that we can’t either access easily (internal) or some process that occurs but can’t be seen by the human eye (or microscopic lens). Gaseous exchange in the lungs or bloodstream, drug molecules at work in tissues, or growth and metastasis of cancer are all examples where 3D animation effectively articulates otherwise hidden processes.
Explainer Videos for Pharmaceutical Companies
Pharma companies create a plethora of explainers. Often with the end goal to promote products, their target audience can range from patients and doctors, or other healthcare personnel.
Vital information about products and services is imparted in an approachable, brand-specific way.
Always within any detail, they are required to offer a fair balance when they present information. This is why in marketing materials, we see and hear a litany of side effects and contraindications and a product’s many benefits.
Animated Explainer videos for Pharma Professionals
Sales reps and those who provide marketing and communication services to doctors, clinicians, and their staff understand the value of medical animation. Physicians have very limited time and pharmaceutical reps work hard to quickly explain complicated topics in impactful ways.
These tools are made with the best patient outcomes in mind and ensure the doctor’s valuable time is respected in the healthcare business.
Animated Videos in Medical Training
Whether online training in a company, a review process within a health system, or CME (continued medical education) for doctors, animated videos help explain the human body’s change, movement, and processes.
3D animation takes the guesswork out of imagined scenarios within various organs, cells, and systems. 2 D animation does very well at simplifying the business end of healthcare, whether the intended audience is medical staff or patients.
Animation for Medical Procedures for Doctors
Physicians share essential information in the medical field in webinars, seminars, conferences, and workshops. Creating visual aids, like animation, is a cost-effective way to present that information.
Patient-Facing 3D Animation
With a shift in healthcare industries toward patient-centric care, content creators recognize the benefit of solid patient education. 3D animation makes a compelling tool to show anything from the spread of virus to heart disease and stroke, diabetes, or liver toxicity.
3D animated videos can manipulate the element of time (slowing or speeding processes). They can enhance patient comfort better than live footage and be effective communication tools.
3D Animation Market Growth
The medical animation industry is expected to more than double by the end of the decade. Part of the growth is the ubiquitous nature of computers and mobile phones. Part is a testament to how effective 3D animation is at creating powerful references for viewers to quickly understand research findings and new news in the healthcare industry.
Medical Voice over in ISI explainer videos
Important safety information is part of the fair balance of information that pharmaceutical companies must share with consumers. This data is dense and difficult for the average person to wade through. High-quality voice-over has the capacity to enliven the content and engage the viewer and make those complex topics easier to digest.
Medical Narration in MOA explainers
Mechanism of action or essentially, how something (i.e. a drug) works (on the body) is another area where animation shines. An MOA video can explain a drug’s (or a disease’s) effect at a molecular, cellular or systemic level. They can see what happens when the body is left unchanged, when it worsens or when it improves.
Medical Narration in Genetic Animation
Animation lends itself well to uncovering genetic processes. Whether the project involves genetic testing, therapies, or gene editing, visualizing what happens at the genetic level can be clearly revealed with medical animation.
Professional Voice Over Humanizes Your Project
The look and the uses of medical animations are wide and varied. With animation, the voice over is the “live” bridge between the content and the viewer. It needs to be appropriately passionate about the material. We learn better when our emotions are engaged. Still, as most medical material is relatively serious, the tone needs to fit the intention of the company or organization putting out the animation.
If you have any questions about medical narration in general or for your next project, please reach out or leave a comment below.