When you have an important message to get across to people inside or outside your corporation, you want to make sure it is impactful. It’s not only essential to you but integral to your intended viewers. Using voice over to boost corporate narration is similar to hiring a creative team to design videos targeting your prospective audience. They can create a powerful storyline.
Whether it be through film or finding creative and stunning images to reflect the message or product you’re trying to push, your selected music bed enhances the emotional appeal of the message. It’s no different with a professional voice over. Your voiceover is the crucial element that ties the pieces all together and drives the message home to employees or prospective customers in the most effective way possible.
Having been in the voiceover industry for close to 30 years and been hired for thousands of corporate videos, I’ve seen firsthand how impactful narration can be. Whether you’re on a tight budget or have the cash flow to spare, be selective in who you hire to represent your company and your messing. Engaging a professional voice actor will solidify your ROI – the subtle and more apparent nuances they can bring to your project will amaze you. Here are four ways that a professional voiceover actor can boost the value of your corporate narration.
Great Voice Overs Unlock your Message
So much more than just reading lines off of a script, an excellent professional voiceover artist has the word knowledge and skills required to unlock your message and humanize it to make people want to listen – and keep listening. They take the time to analyze your script, look for subtext where you hadn’t initially thought to and add professional insights that draw from a well-rounded career that make your message more relatable to your target audience. Whether the intended purpose of your corporate narration is B2B or training videos for your employees, a pro voiceover actor who understands your needs helps you succeed.
Great Voice Over Brings the Acting Skills
A great voiceover actor can see the other person in the scene – your listener. They’re able to act with intention. They have the unique ability to set a stage and communicate with your intended viewers in a way that does so much more than imagine them clearly – they showcase that you know how to talk to them and understand their needs or concerns. A professional voiceover artist will catch your audience’s ear, hold their attention, and broaden their minds – all while capturing and inspiring their hearts. It sounds like a tall order, right? Not for a pro with acting skills.
Great Voice Over Matches Your Meaning
There are many, many different kinds of video and corporate audio communications in our media-rich world. Whether the needs of your business are internal or external, there’s a corporate voice over narration that suits your requirements and expertly matches the meaning behind the message you’d like to convey. They are used for promotional videos that deal with the launch of your new product to inform consumers or corporate announcements intended for conferences or awards. From IPO announcements or new partnerships to annual reviews, a pro voice over artist will catch and match the mood of your video.
Great Voice Over Reflects Your Brand
Anytime you work on a new project, you want to know whoever you hire is on the same page as you creatively – simply put, you need to have the confidence that they know how to represent your brand accurately. A well-trained voiceover pro always does their homework and looks you up before starting a corporate narration project. So whether you’re planning on launching an app, teaching consumers and employees about your business, or focusing on the B2B side of things, they’ll go the extra mile for you. A great voiceover actor will go beyond checking out your website. They will scour through past videos, inspect your YouTube channel and research your social media presence. The goal is to make sure that they capture the authentic feel of your company or brand.
BONUS: Reliable, Available Voice Over Pros
When you hire a professional voice actor, you get the security of working with someone who will be available 9-5, weekly, annually. If you need to update or change something but don’t want to reshoot or recut your video, the update can be handled in voiceover.
And that’s it! I hope you’ve enjoyed this brief little overview of how voiceover narration, when done professionally, can lead to a considerable boost in your corporate communications endeavors.