What Do Danish Audiences Get Out of an American Voiceover?
The answer is simple – flexibility, reach, and a professional-sounding voice that audiences easily relate to. No matter where your audience is located, be it Denmark or the UK, people tend to respond very well to an American voice over.
Whether local audiences find the accents familiar from Hollywood blockbusters or relatable because of American pop culture – working with an American voice over actor has dozens of potential benefits for advertising within a Danish market. And seeing as most Danish citizens already speak English fluently as a second language, Danish producers can reap significant benefits from using an American female voice over actor.
Why Use American English for Danish Audiences?
One of the best parts of working with an American voice over artist is that they exude the Hollywood energy that audiences have come to expect from any quality project. That said, there are countless reasons to use an American voice over actor for Danish audiences. But a great place to start would be knowing that 86% of the population is fluent in English because of American media and the tourism industry.
This means that an American accent can connect with Danish audiences in a way that Danish or UK voice actors simply can’t – especially for those who exclusively watch American programming. And for Danish audiences who are either indifferent or uncompelled by American cinema, the draw of an American voice over actor is that they speak in the most common form of English. Because American English is considered a neutral language, it makes for an excellent choice for conveying messages in a clear and professional way.
American Voice Over Appeals to Tourists and Americans Living Abroad
While at present, just under 10,000 of Denmark’s 5.86 million citizens are American, that’s still a vastly uncatered-to market. And that’s not including the 16 million tourists who visit annually. Through American voice over narration, Danish producers won’t just access the untapped market of English speakers who already live in the country but everyone passing through who uses it as a second language.
American English is One of the Most Commonly Used Languages in the World
It goes without saying that American English is perhaps the most common second language on the planet. And likewise, if you’re looking to set your brand apart from the rest of the competition, working with an American voice over actor for your next project is the best place to start. Marketing research has shown that American English is perceived as more professional and trustworthy due to its frequent use in Hollywood blockbusters and the business world. It’s known for its simplicity, clear pronunciation, consistency, and cultural relevance, making it the obvious choice for branding and marketing.
And in international business, American English is widely used and seen as professional and trustworthy, which can increase the trust and belief in information an American narrator communicates. Because the American dialects are simple in pronunciation compared to other variations of English, it makes it easier for international markets to understand and connect with the presented information.
Can American Voice Over Help Danish Producers Get into the American Market?
Because American voice over artists spend their careers working with American brands and consumers, they don’t just understand how to make you sound relatable, but know how to help you relate to American audiences. After all, whether you’re in advertising, TV, film, education or the corporate world, the most fundamental part of connecting with an audience, domestic or abroad, is understanding them inside and out.
So that’s why when you work with an American voice over artist, you get more than a pretty voice that makes you sound American – you get a voice that tells American consumers you understand them. In the past, it would have taken either pure luck or an expensive flight in addition to booking fees, studio rates and lodging expenses, but thanks to services like Source Connect, it’s never been easier for Danish producers to collaborate with an American voiceover artist.
How Can Danish Producers Work with American Voice Over Actors?
Through easily accessible services like Source Connect, Danish producers can work with an American voice over actor in real time, regardless of their location. This technology lets producers direct a remote recording session and call other industry professionals for a quick production wrap-up. This means that with the right American voice over artist, you even have the potential for one-day turnarounds and competitive rates that allow you to play in more markets than ever before.