What do Italian Audiences Get Out of An American Voice Over?
From fashion to finance, film to formative education – if you’re an Italian producer looking to break out of the local industry norms, you may want to consider more than what an American voice over actor can bring to an Italian audience, but how an American voiceover can bring international audiences to you.
The Tourism Industry and the American Voice
While it’s no secret that the Italian tourism industry injects more than 163 billion Euros a year into its economy, the real trick is knowing how to leverage it. And that’s where an American voice over artist comes in. As an Italian producer, you’re probably already aware that only 13% of Italy’s population is fluent in English. Yet, Italy is the fifth most visited country by Americans and the second most visited country in the world. With over 15,000 Americans living there and millions more visiting each year, a massive market is left on the table. It also means that if you’re looking for an English voice over locally, your options are pretty much limited to an actor who speaks English as a second language, a voice actor based out of the UK – or an American voice over actor.
Not to disparage the two formers, but their benefits fall slightly short of what American voice over can bring to the table – especially regarding Italy’s tourism industry. For starters, American English already permeates most international media and pop culture, making it immediately accessible even to those who don’t speak English as a first language. Secondly, American English is just easier to understand as a neutral language.
The Hollywood Effect - How American Voice Over Legitimizes an International Brand
Thanks to Hollywood and the American media being so prevalent worldwide, American voice over artists bring a uniquely familiar sound and style to the table. By making the most of that inherent sense of familiarity audiences feel towards the American voice, you can elevate your production into the collective unconscious. The versatility of the American accent also adds a touch of professionalism to your content, making it more appealing to an international audience. And with Italy’s rich cultural heritage, combining it with the exceptional quality of American voice over, artists can create truly immersive and captivating media for a global audience.
How American Voice Over Actors Can Help Italian Producers Reach International Markets?
American voice actors help Italian producers by expanding their reach into American and global markets. Because the American accent can infuse a profound sense of professionalism and familiarity into a project, it appeals more to American and international audiences. Additionally, an American voice over can facilitate overcoming linguistic barriers and enhance the accessibility of Italian productions for non-Italian speaking audiences. By uniting Italian cultural elements with an American voice over, Italian producers can fashion a singular and alluring product that appeals to a broad range of audiences.
Can American Voice Over Actors Help Italian Producers with Marketing?
By working with an American voice over actor, Italian producers don’t just access new markets but decades of marketing experience. A professional American voice over can do more than distinguish Italian producers in a crowded international market. Behind making productions more captivating and relatable to global markets, American voice actors elevate the overall quality of your production by giving you their hard-earned industry insights and knowledge into the types of consumers they’ve worked with before.
Put an American Spin on Italian Media
With the widespread use of English on platforms like YouTube and in international films, an American voice over can make Italian media more accessible and enjoyable for a global audience by putting an American spin on local pop culture.
Using an American voice over to localize Italian films for tourists, you can offer a welcoming and comfortable experience for anyone visiting Italy in person or virtually. By using an American accent to add a touch of charm to your next project, you don’t just enhance the overall production quality but make it more memorable and appealing to tourists.
How to Worth with an American Voice Over Actor
To find the right American voice over actor for your project, the best place to start is searching online for professionals specializing in localization with access to Source Connect. Look for professional voice over actors with a strong portfolio of work and a versatile range of skills, and make sure to listen to samples of their previous performances to get a sense of their style and range. Additionally, consider reaching out to voice over agencies, which often have extensive networks of talented actors and can help you find the perfect performer for your needs.
5 Things to Consider When Looking to Hire an American Voice Over Actor
When looking to hire an American voice over actor, it’s important to consider the following factors:
1. Voice quality:
Look for an actor with a clear, engaging, and distinctive voice that will appeal to your target audience.
2. Versatility:
Choose an actor who can deliver various styles and genres, from commercials and narrations to character voices. American English might be neutral – but there are dozens of accents and colloquial dialects.
3. Experience:
Consider the actor’s experience in American voice over work in relation to the specific project you have in mind.
4. Source Connect Capabilities:
Ensure the actor can access and proficiently use Source Connect technology. This allows for real-time remote recording sessions and enhances the overall quality of the recording.
5. Turnaround time:
Ensure the actor can deliver the recorded audio within your desired timeframe and budget. By working with a professional American voice over actor with Source Connect, a home studio, and an award-winning sound engineer, you can have turnaround times as soon as the next day.