How Does a Czech Audience Benefit from an American Voice Over Actor?

That’s why when you choose an American voice-over actor, you can be confident in their ability to deliver a polished, engaging performance that captures viewers’ attention. Another of the key advantages of using an American voice over actor is their ability to convey the intended emotions and tone of the script with clarity and precision. This is because American English is a neutral-tone language, meaning it’s considered one of the easiest to understand in the world. This allows Czech producers to work not only within their own markets but international ones as well.

Even though Brexit saw the departure of the UK from the European Union, English remains the common language of not only the EU but of international business as well. We see it everywhere, from United Nations meetings to the EU to NATO. American English is more than the bridge language between global powers – it’s the sound of comradery – especially concerning the Czech population.

With recent international events surrounding Ukraine (as well as NATO’s increased presence linked to the United States and its allies), the military powers working around the Czech Republic hark back to WW2 when the United States liberated them from foreign occupation. And even throughout its absorption into the Soviet Republic – Czechs still held on to their relationship with the US. As a result, American English isn’t just becoming more common in the Czech Republic for business – the country is also becoming more Westernized to strengthen its nearly 80-year relationship with the United States.

According to information gathered by the Czech Statistical Office, almost half of the population has some ability to communicate in English. That said, the number of Czech citizens who speak it fluently is much lower. With an estimated 14% of the population having a basic understanding, 10% being able to hold a conversation, and 15% having an intermediate level. This leaves only 7% of Czech audiences to be considered fluent in the English language. On the surface, these stats seem like a deterrent to producing content in American English – but that couldn’t be further from the truth. It really means that there’s an American voice actor-sized gap in the market to fill.

It’s already been proven that the tourism industry sees an immediate spike in new visitors by implementing more English into the country’s economy. As a Czech producer, why not leverage that to your advantage? With vaccination rates on the rise and international travel restrictions slowly being lifted, the future of the Czech tourism industry is looking bright again.

This means that Czech producers can once again begin to prepare localized content for international tourists and locals who want to improve their English. And with all of the Czech Republic’s breathtaking attractions, from the historic city of Prague to the stunning natural beauty of the Bohemian and Moravian regions – there’s so much unexplored potential for globetrotting tourists eager to see the world again.

As the world begins to recover from the pandemic and international travel continues to return to normal, the Czech tourism industry is poised for a rebound. And with that comes the opportunity to move with the current and adapt to entirely new markets. In a post-covid landscape, where consumers are used to having the world at their fingertips, having a unique brand identity and effective communication aren’t just strategic but vital.

That’s where American voice over actors can come in. By providing high-quality voice over services in English, American voice-over actors can help Czech tourism companies stand out in the international market and attract a more robust export industry.

The Czech tourism industry thrived after the country’s official Anglicization of its name in 2016. The country’s tourism industry wasn’t just taking off – international tourists felt encouraged to explore the country and had the confidence to find their way around. And by 2019, the estimated peak of inbound tourists had risen to 37.2 million international trips.

However, once the pandemic hit and travel restrictions were enacted, that number dropped to a meager 10.3 million visitors in 2020. Needless to say, this was a devastating blow to the Czechian tourism industry that left countless new businesses struggling to stay afloat.

Following the separation of Czechoslovakia from Slovakia and the establishment of the Czech Republic as an independent country, government officials recognized the need for a shorter English name to appeal to a broader, more commercial market. They looked to France, which uses a shortened version of its official name, the French Republic, as a model for a new, shorter term for the Czech Republic.

And then, in 1993, the Ministry of Foreign Affairs suggested the name Czechia, which the government approved in 2016. The name is seen as having a more commercial sound, making it easier for the international community, particularly the English-speaking world, to remember and use. This decision reflects the Czech Republic’s desire to become more competitive globally, moving towards a more English-speaking commercial environment.